Offsite SEO
Link Building:
Are your backlinks hurting or helping your project?
Purpose:
For other websites to vouch for your site and increase your authority.
Some of the things we will cover:
• Quality of your links.
• Quantity of referring domains and links in comparison to your top ranked competitors.
• Are your backlinks optimized properly?
• Are the referring domains that are backlinking to your project relevant?
• Are your backlinks hurting or helping you?
GMB and local SEO strategy:
Are you ranking in the local pack? If you’re not, you are missing out on cases!
Purpose:
Typically, the goal is to rank in the local pack top three within a one-mile radius.
Some of the things we will cover:
• Reports for the top nine practice areas.
• Engagement with users.
• Reviews and responses.
• Is the information accurate?
• Are categories up to date?
• Photos and posts.
Onsite SEO
Technical:
Does your website meet the technical requirements of Google?
Purpose:
Search engines need to be able to find, index, and crawl the pages on your site.
Some of the things we will cover:
• Are your pages indexed?
• Is your sitemap set up correctly?
• What is your site speed?
• Url structure
• Site architecture
• 404 errors and 301 redirects
Content:
Both informational and commercial content
Purpose:
To become the authority in your market by answering the questions users have.
Some of the things we will cover:
• Your commercial intent pages.
• Length of your content in comparison to your top ranked competitors.
• Are you interlinking between your content?
• Are you citing your sources?
• Are your pages optimized for SEO? Are they over or under optimized?
• What reading level are they written at?
• Are you generating informational intent traffic?
• How does your traffic compare to your competitors?
• The quality and quantity in comparison to your top ranked competitors.
• Are any of your pages causing cannibalization issues?
User Experience:
What do potential clients experience when they go to your website, and is your website encouraging them to contact you?
Purpose:
To have a website that is user-friendly and conversion driven.
Some of the things we will cover:
• Is the user able to navigate your site and find the answers they are looking for?
• Is your website conversion-driven? We will look at the design on both desktop and mobile.
• It’s estimated that 60% of searches are done via mobile. Is your site mobile friendly?
• How is your top level menu structured?
• Are your call-to-action (CTA’s) encouraging potential clients to contact you?
