Five Star Client Reviews
Right from the start, Law Rank took the time to learn our business, our goals, and our needs. They had strategy sessions with us and from those they developed a plan to help us reach our goal, maximize our impact in rankings and stand out. They’ve been amazing.
Christopher Marzzacco
Personal Injury Attorney | Harrisburg PA
We’re very happy with the number of conversions and excellent ROI since bringing LawRank on. The team’s organization, follow-through, and consistency set them apart from other SEO firms and ultimately make for a long-term partnership.
Stephen Hasner
Personal Injury Lawyer | Atlanta, GA
Working with LawRank has been great. They did a great redesign of my site, wrote high-quality content and did amazing link-building. I’m already ranking for super competitive terms like “Miami personal injury lawyer.” Highly recommended!”
Boris Lavent
Personal Injury Attorney | Miami, FL
LawRank’s work contributed to an increase in rankings and SEO results that skyrocketed to the top. The team created a personal interaction, including their founders, that couldn’t have been better. They were very responsive at all times on both calls and emails.
Craig Orent
Criminal Defense Attorney | Phoenix, AZ
LawRank delivered a streamlined website with a modern aesthetic that received positive feedback from users. They continue to deploy effective digital marketing campaigns. They provide accessible and knowledgeable resources, supporting a lasting partnership.
Kael Briski
Employment Attorney, San Jose, CA
Here’s why LawRank is the go-to partner for law firms looking to maximize their PPC campaigns:
We only work with attorneys
Running PPC for lawyers is competitive. LawRank™ works exclusively with attorney Google Ads. We know how to maximize your return on investment.
Proven track record of success
LawRank™ has real-world experience in running successful campaigns in some of the most competitive markets including Los Angeles, San Diego, and Chicago.
We are certified Google Partners
Our law firm SEO agency is a certified Google Partner. One can only become a Certified Partner by demonstrating a high-level of expertise in running Google Ad campaigns.
Precision tracking to maximize your ROI
Google Ads is not a “set it and forget it” proposition. Our PPC experts carefully tracks your campaign’s performance. We adapt to the changes in the market to maximize your profit.
Awards & Recognition
Our PPC services include:
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Certified Experts Managing Your Account
At LawRank, you can expect industry experts managing every aspect of your PPC account.
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Complete Transparency
We provide real-time reporting. You’ll know exactly how your campaign is performing—down to the dollar and lead.
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Unlimited campaigns
Our PPC clients receive unlimited campaigns. This allows us to hyper-target keywords and maximize your return.
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Conversion-Driven Landing Pages
Clicks are just the beginning. We build A/B tested, purpose-built landing pages designed to convert—turning clicks into consultation calls.
Is PPC right for you?
A PPC campaign is a great way to get highly-targeted leads into your law firm today. To determine if PPC is a good fit for you, these are the top two questions you should consider:
Is someone on your team able to answer the calls that are generated through PPC?
People who click on a Google Ad often want assistance immediately. If you’re going to run ads, we recommend that your team be available to answer calls as they come in. Even if you get a voicemail from a PPC call, they likely moved on to the next person in the search results by the time you called back.
Are you available to meet with the prospective client within 48 hours?
From our experience, PPC campaigns work best if someone on your team is available to meet with the client within 48 hours. Unfortunately, prospective clients often call several attorneys and will meet with the first one that’s available.
Our Portfolio
Our sites turn visitors into leads
Kibbey Wagner Attorneys at Law
- SEO
- Website Design
Client Testimonials
“LawRank will tell you the good and bad about SEO so you can make an informed decision. No one else did that. LawRank doesn’t leave you guessing.
They keep you up to date with their progress and work they have done. Within a few months, we went from 5 leads a day to 15”
David J. Munoz
Personal Injury Attorney San Diego, CA
“We were reluctant to enter into yet another contract with a company claiming to have expertise in SEO given our past experiences with so-called experts.
We…couldn’t be any more satisfied than we are with what we have experienced so far.
Todd Lasky
Personal Injury Attorney, Philadelphia, PA
“I’ve been working with LawRank as my SEO agency for many years, and they have ranked me for the most competitive family law and divorce terms.
They also did a great job getting me into the local pack.
I strongly recommend them!”
Hossein Berenji
Family Law Attorney, Los Angeles, CA
PPC For Lawyers FAQ
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How will I know my project is on track?
We will go over KPI’s (Key Performance Indicators) so that you know your project is on track to rank. We also provide you with the tools you need so that you can track KPIs.
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How much should my law firm spend on Google Ads?
Budgets vary widely depending on practice area and location. Competitive niches like personal injury can cost $50–$200+ per click, while less competitive areas may be significantly lower. A good starting point is $3,000–$10,000/month, but the key is aligning spend with your case value and ROI goals.
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Do Google Ads really work for law firms?
Yes—when properly managed. Google Ads put your firm at the top of search results when potential clients are actively seeking legal help. With the right keywords, ad copy, and landing pages, firms often see immediate leads, unlike SEO which takes longer to ramp up.
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Should I run PPC campaigns myself or hire an agency?
While Google makes it easy to launch ads, law is one of the most competitive industries online. Wasted spend adds up quickly. A legal marketing agency brings expertise in keyword targeting, ad compliance, and lead tracking, ensuring your budget generates qualified cases, not just clicks.u
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What Types of Law Firms Do You Work With?
We mainly work with:
- Personal Injury,
- Criminal Defense,
- Family Law,
- Employment Law, and
- Workers’ Comp attorneys
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How do I know if my PPC campaign is working?
Success is measured by more than clicks. You’ll want to track phone calls, form fills, signed cases, and cost per acquisition (CPA). Tools like CallRail, along with conversion-optimized landing pages, make it possible to see exactly which ads drive real clients.
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What’s the difference between PPC and Local Services Ads (LSAs) for lawyers?
PPC (Google Ads) charges per click, while LSAs charge per lead. Both can work well, but LSAs often favor consumer-facing practice areas like personal injury, family law, and criminal defense. Many firms use both—PPC for broader visibility and LSAs for highly qualified local leads./
