Legal PPC Is Too Expensive to Get Wrong
Legal paid search is expensive, and a poorly run campaign signficantly compounds that cost. Every month on the wrong structure is a month of cases going to someone else.
At the rates legal keywords command, that gap adds up fast. A campaign running for six months on the wrong structure is not just a sunk cost. It is six months of cases going to a competitor who figured it out first.
At LawRank, paid search is managed by specialists who work exclusively with law firms across the country. Every campaign is built around your market and your case goals, not a generic playbook.
Fill out the form to find out what a properly built PPC campaign can do for your firm.
What are the benefits of a PPC campaign compared to organic SEO?
- Immediate leads: When you launch a PPC campaign, you can expect the phone to start ringing immediately. An Organic SEO campaign can take months to generate leads.
- Precise Targeting: With Google Ads, you can precisely target the type of legal consumer that you’re looking for. That level of exactness is difficult to achieve with Organic SEO.
- Clear return on investment metrics: With Google Ads, you’ll know exactly how much you spent per day, how many leads you received, and the approximate worth of those leads. Organic SEO is a long-term investment, which makes calculating ROI more difficult.
- PPC works on your schedule: As an attorney, your schedule can be unpredictable. With Google Ads, you can schedule them when it makes sense for you.
- Transparent Reporting: You will always know what your budget is producing. We report on spend, leads, and cost per acquisition in plain terms so you can measure ROI and make informed decisions about where your marketing dollars go.
Frequently Asked Questions
How much does PPC for lawyers cost?
It depends on your market and practice area. Some of the most competitive legal keywords are personal injury terms, particularly searches like “car accident lawyer” and “truck accident lawyer,” and costs can vary significantly by city. Criminal defense and family law keywords tend to be less expensive per click, although pricing still varies based on local competition and demand. We will walk you through what it takes to compete in your specific market before you commit to anything.
How quickly will I see results?
Paid search can generate leads from day one. That said, campaigns improve over time as we gather data, tighten targeting, and cut underperforming spend. Most firms see meaningful improvement in cost per lead within the first 90 days.
How is LawRank’s PPC different?
We work exclusively with law firms, which means we are not applying a generalized playbook to one of the most competitive ad environments in Google. Our paid media team works alongside your SEO and account strategy team so campaigns are built around your full digital presence, not managed in isolation.
Do you handle both Google Ads and Local Services Ads?
Yes. We manage both and can advise on how to allocate budget across each based on your market, practice area, and goals.
What types of firms do you work with?
We primarily work with personal injury, criminal defense, employment law, family law, and medical malpractice law firms. Contact us to talk through what a campaign would look like for your specific situation.
Awards & Recognition
Our law firm SEO services include the following:
We’ll build a custom package just for you. You won’t be stuck with a one size fits all solution with LawRank.
Link Building
Our SEO team focuses on acquiring the best high quality links for your website including media mentions, legal directories, and targeted outreach designed to move you up the ranks.
Content
All of our legal content is written or developed by attorneys or JDs. We know the law – or how to find it. Your content goes through an eight-step process to ensure accuracy and maximize the traffic. Our SEO team regularly updates your content to improve performance.
Local SEO for Lawyers
We have battle-tested local SEO strategies to improve your law firm’s visibility and get you more leads. We include managing your GMB in all of our SEO packages. Contact us to learn more about our local SEO for attorneys services.
Website Design*
Beautiful, fast, and designed to convert and built according to best SEO practices. And yes, it’s on WordPress and you own it!
Onsite optimization
We focus on optimizing the user experience by looking at the content layout, internal linking, and using imagery throughout to keep your users engaged. Having longer dwell times is a positive ranking signal for Google. We want to make sure that your users love spending time on your site.
Transparency and communication
Tired of not getting a response or getting the runaround? We guarantee transparency and responsiveness. We keep our clients in the loop and work closely with them to help them achieve their goals.