On this week’s episode Maria chats with Quintessa Marketing founder, Lauren Mingee. They
talk about the business of lead gen, cost per case in 2025, why you need to fix your intake staff,
the rise in cost of traditional advertising, law firm consolidation, and the need for data.

Get in touch with Lauren at https://quintessamarketing.com/

Guest Lauren Von Mingee (thelaurenvon on Instagram) is the founder of Quintessa Marketing.
She is a sales and marketing professional known for her passion for entrepreneurship and
supporting women in business. Passionate about giving back to others, Lauren partners with
ReMerge of Oklahoma County, a pre-trial diversion program that serves high-risk, high-needs
mothers facing non-violent felony offenses in Oklahoma County.

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of
LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down
complex topics to make them more easily accessible and started Tip the Scales to share her
knowledge with listeners like you.
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LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months.
Get your free competitor report at https://lawrank.com/report.

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