Personal injury law firm SEO is among the most competitive areas of digital marketing. If you’re a personal injury lawyer and want to rank and grow your client base, a do-it-yourself approach simply won’t cut it.
You need to hire the best attorney SEO agency to help you climb over your competition and get on the first page.
LawRank specializes in getting personal injury law firms in competitive markets to rank for the most sought-after keywords.
Client: Rosenbaum & Rosenbaum
Keyword: NYC personal Injury Lawyer
Monthly Volume: 5,800
Our clients stand out because they benefit from our holistic and detailed approach to SEO services for lawyers.
We’ve developed tried-and-true techniques that give our personal injury attorney clients the foundation for a successful and long-lasting SEO campaign.
SEO For Car Accident and Personal Injury Law Firms
There’s no “one size fits all” approach to SEO for lawyers. Don’t let anyone tell you otherwise.
At LawRank, we’ve developed strategies that can be adapted for each and every one of our clients – no matter the location, firm size, or how tough the local pack might be.
Our adaptive model is what helps to set our clients apart and get them to rank when and where it matters.
Detailed Market and Competitor Analysis
We begin every personal injury SEO project with a diagnostic and extensive analysis of the firm’s target market.
This process involves a thorough review of top-ranking competitors to determine what works in their particular corner of the digital world.
The SEO approaches that work for personal injury lawyers in New York City might not have the same effect for a personal injury attorney in San Diego, CA, or Tulsa, OK.
We prioritize getting your SEO law firm marketing strategy right from the start.
Site Development and Optimization
Want to win SEO and get the ROI you deserve? Invest in your personal injury attorney website. That’s our advice, and that’s why we put a lot of time and energy into developing and optimizing a great custom website for our personal injury clients.
We’ll make your personal injury law firm’s website:
- Organized and super easy for potential clients to use and navigate
- Visually stunning
- Lightning fast on desktop and mobile, and
- Built to convert clicks into paying clients.
You’ll never have to worry about the technical aspects of building or maintaining your site – our experienced website development specialists will handle it all.
In-Depth Content and Research of Personal Injury Keywords
We’re constantly monitoring trends in content and keywords. What’s driving traffic? What are people searching for? What do the top search engine ranking law firms across the nation talk about on their websites?
When you choose LawRank to handle your personal injury law firm’s SEO service, you’ll benefit from a detailed database of hot content topics and inventive (and traffic-worthy) personal injury SEO keywords.
We’ll use these datasets to build a smart campaign that not only targets short-tail keywords, but builds customized content that focuses on long-tail keywords and narrow search queries, as well.
Our comprehensive approach to content marketing and keywords will help set your firm apart as a leader in personal injury law in your area.
Content Development Process for Personal Injury Lawyer SEO
Your SEO specialist will also dig into what’s moving the needle in your particular geographic region. We’ll find what makes your backyard unique – and what people in search of a personal injury lawyer really want to know.
So, in addition to building the pillar pages and fundamental content upon which your law firm website will be based (e.g., car accident, medical malpractice, wrongful death, and other core practice areas), we’ll develop articles, practice area pages, and blogs that are specifically designed to talk to accident and injury victims near you.
The more we can speak directly to your clients, the better the results will be for you at the end of the day.
With LawRank, you’ll never have to worry that the content on your personal injury website isn’t up to par.
Our content is developed by JDs, attorneys, and people with real-life legal experience. Our content writers know the law – or how to find it.
Strategic White Hat Link Building
When you have great content, other people will naturally find and link to your website over time. But, to give your law firm website the jumpstart it deserves, it’s important to get out there and begin building a strong backlink portfolio immediately.
From the moment we begin your campaign, our team utilizes SEO best practices as we build links from a variety of referring domains to your personal injury law firm website.
You’ll benefit from our relationships with some of the most prestigious and authoritative legal websites out there – and our diligent efforts to get link juice flowing throughout your site.
Building Your Brand Utilizing Off-Site Optimization Strategies
It’s not just about what’s done on your built-to-convert website that matters. Off-site optimization, matters, too. That’s why our SEO specialists will work to build your brand and grow your online presence elsewhere.
- Building and optimizing profiles on the top legal directories for personal injury lawyers, like Avvo, Justia, and Lawyers.com
- Enhancing your profiles and engaging with the community through your social media platforms – like Facebook and Instagram
- Growing your reviews and responding to them on your behalf – to show potential clients that you’re engaged and genuinely care about their satisfaction and experiences.
The more we build your brand and grow your presence on other platforms, the more Google will come to favor your law firm’s website.
Lead the 3 Pack With Targeted Local SEO Strategies
The personal injury law firms we represent consistently rank in local searches – organically and/or in the local three pack. That’s because we invest considerable time into local SEO marketing.
Ranking in the local pack means a 400% increase in views and a more than 100% increase in clicks. Ranking in the local pack matters. We work hard to get our clients there – and keep them there.
We’ll start by building and optimizing your GMB (Google My Business) profile. We’ll build local citations to the sites that matter – like BBB, Yelp, and the Chamber of Commerce.
Our SEO team will keep their finger on the pulse of your corner of the world and adapt local SEO efforts to make your law firm stand out from the local crowd.
Do you have multiple law offices or locations – in your market or across the country? Our best local SEO practices will be applied for all locations for which you intend to do SEO.
Testing and Tracking Modification to Your Personal Injury SEO Project
At LawRank, we know that search engine optimization for personal injury lawyers isn’t static. Personal injury SEO is constantly changing. It’s not something you just do once and walk away from. Any time and effort that’s put into your campaign must be monitored closely.
Your dedicated SEO specialist will monitor your project on a daily basis. If something isn’t working, or if we identify a change in how Google’s algorithm works (which, believe us, happens more than you might think), we’ll pivot and adjust our approach to keep your project on track.
Why You Want LawRank at the Helm of Your Personal Injury SEO Project
There are dozens of SEO companies out there. So, why choose LawRank when you’re trying to get your personal injury law firm to rank on Google SERPs (search engine result pages)?
- LawRank focuses exclusively on attorney SEO – we know lawyers, and we know digital marketing.
- Our personal injury lawyer SEO specialists have a demonstrated ability to get firms like yours to rank.
- You’ll have real-life attorneys and JDs involved in your SEO marketing campaign.
- We offer design and PPC for personal injury law firms to supplement your organic SEO efforts.
- You’ll have 24/7 access to your personal injury law firm rankings and reports – and detailed information about your personal injury law firm SEO project.
- We make it easy to understand your results and measure your ROI.
- Our customer service and client satisfaction are second to none.
We get results. We genuinely care about our clients. Your success is our success. Give our personal injury SEO specialists a call or reach out to us online to discuss your project and get a free quote.