Search Engine Optimization

SEO For Attorneys

See our case studies of first page results

Why Choose LawRank™ for Legal SEO?


To Us – It’s Personal

Have you heard the expression – it’s not personal, it’s business. We disagree. Your success is our success. We don’t stop until you rank competitively in your market. Do you like to lose? Neither do we.


Customer Service

It’s simple – we’re there when you need us. We know you work during business hours, so make ourselves available after hours too. Our co-owners have over 17 years of combined experience in the customer service industry. Our clients love that we always respond in a timely manner, and you will too.



You will know every link we plan on building before we build it. We create a personalized spreadsheet so you can track the new links we’re adding to your portfolio. We also provide daily rank tracking on your mobile phone.



We consistently deliver excellent results. What sets us apart from others is that we focus on what really matters – getting you more leads so you can grow your practice. Our team works closely with you to make sure that you’re seeing a positive return on investment (ROI).

What our clients are saying

Our SEO services include

  • CallTracking #
  • Web Hosting #
  • Social Media Management #
  • Mobile Rank Tracker #
  • New Site* LawRank logo
  • Regular Updates LawRank logo
  • Yext Account #
  • MozLocal Account #
  • Review Management #
  • 24/7 Customer Support #
  • New Content* LawRank logo
  • New Professional Photoshoot* LawRank logo
*Additional fee for this service

What’s Involved in SEO for Lawyers?

SEO refers to Organic SEO, meaning the results you see when you type in a search term like: “San Diego criminal defense attorney”.

While there are technically over 200 rankings factors, here are the key components to ranking in Google:


You need links to rank. We build the high-quality, white-hat links that get results. You will also have full access to our link-building process, so you can stay in the loop the entire time. We use the latest technology to find the best link opportunities for your site


Attorneys write your content. You can expect well-written, well-researched, and high-quality content. Google loves content. We are constantly producing great content for your site that your readers will love.

Mobile Friendly & Speed

Now more than ever, users rely on their mobile phones to search for lawyers. Your custom made site will be mobile-optimized and blazing fast.

Local SEO

Our Organic SEO process also helps you rank for Local SEO. We want to make sure that potential clients see you as many times as possible on the first page.

Local SEO

We start by optimizing your GMB profile. This includes content, pictures, and useful information for people searching for a lawyer.

Local SEO

We are a Certified Yext Partner and utilize MozLocal to make sure you have a consistent and highly visible web presence.

our partners & sponsors

Mass Torts Made Perfect - Lawyer Conference
National Trial Lawyers Summit
Clutch - SEO Agencies That Deliver

Do You Stop at Good Rankings?

No. We look at your entire online portfolio. We want potential new clients to see you everywhere when searching. That can include:

  • PPC
  • Local SEO
  • Organic Results
  • Legal Directories
Why? Because the more times they see you, the more likely they are to call.

Meet The Team

Mariano Rodriguez

Mariano Rodriguez

CEO (JD, UCLA School of Law)

Maria Monroy

Maria Monroy

Director of Client Relations

Marco Robles

Marc Robles

Lead SEO Specialist

Katrina Petrovich

Katrina Petrovich, Esq.

Director of Content

Erika Cárdenas

Erika Cárdenas

SEO Specialist

Chris Britt

Chris Britt

Customer Support

Anna Avery

Anna Avery

Social Media Manager

Rhan Pemberton

Rhan Pemberton

Director of Development

Frequently Asked Questions

How long will it take?

This depends on the keywords you’re targeting and your location. If you’re a criminal defense attorney or personal injury attorney in a big market, you’re probably looking at a 1-year timeframe. This will also depend your link-building budget.

How much will it cost?

Just like each case handled by attorneys is different, every client has it's unique marketing needs. We customize solutions depending on the market, practice area and size of firm. Contact us for a quote.

Can I use my current site?

We might be able to use your current site with just a few minor updates. If not, our design team and content producers will create an amazing site for you.

Skeptical? We

Most of our clients had a bad experience before hiring us. Give us a call. You won’t talk to a salesperson or get a pushy sales pitch. Let’s talk and see if we can help.

Contact us today

  • This field is for validation purposes and should be left unchanged.

Get in touch with us today

San Diego, CA

1111 6th Avenue, Suite 300
San Diego, CA 92101


(619) 310-9000

New York, NY

295 Madison Ave, 12th Floor
New York, NY 10017


(212) 904-1158

Los Angeles, CA

1999 Avenue of the Stars, Suite 1100
Century City, CA 90067


(424) 999-4622