Legal Marketing Blog

If you need cases now and can't wait six months for your SEO to kick in, PPC is an option for immediately getting in front of prospective clients at the ...

Claude, Anthropic’s powerful AI assistant, is changing the way legal teams work. Whether you’re reviewing contracts, sorting through discovery, drafting emails and pleadings, or responding to new client inquiries, Claude ...

Google is folding Local Services Ads into the main Google Ads platform, and the vehicle for that move is a new, specialized version of Performance Max built for pay-per-lead goals. ...

Your firm can rank on the first page of Google, yet still be invisible where a growing share of clients now look first.  With the rapid adoption of AI-powered search ...

A new client signs with your firm this week, and when your intake team asks how they found you, the answer is simple: "Google." That answer is probably true, but ...

Most law firms that have invested in search engine optimization (SEO) have at least one bad experience to point to. They hired an agency, paid for a year, and got ...

A potential client with a serious injury or a criminal charge used to start on Google. Now a growing share of them open ChatGPT or ask Google's AI Mode first, ...

Most law firm web design projects start in the wrong place. A firm hires an agency, approves a design they like the look of, and receives a finished site that ...

Google just made its biggest change to Search in 25 years through a series of updates announced last week directly affecting how potential clients find, evaluate, and contact attorneys. While ...

Google AI Overviews have fundamentally changed which law firms get seen first. These AI-generated summaries appear at the top of search results, above paid ads and organic rankings, and the ...

A prospective client sits at their kitchen table after a car accident. Instead of opening Google and typing “personal injury lawyer near me,” they open ChatGPT and ask: "What should ...

Social media is one of the most powerful marketing tools for law firms in the digital age. Platforms like Facebook, Instagram, and TikTok have millions of users who spend an ...

Search engine optimization (SEO) for law firms is a complicated topic that focuses on two broad categories: building valuable and relevant content for your audience and getting the technical side ...

A steady stream of clients is the lifeblood of any law firm. Effectively using Google Ads automated billing strategies is one way to keep the leads flowing without blowing your ...

When you’re growing a family law practice, having a good website can make a world of difference. Your website is where potential clients will go to learn more about you, ...