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How to Tell If an Image is Copyrighted Before Using It on Your Attorney Website

As you browse online, you're often inundated with images. In many cases, you may come across an image and think, "That would be great for my website!" It could set ...

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Your Attorney Justia Rating: Why it Matters and How to Boost It

Justia’s stated mission is “to make law and legal resources free for all.” To that end, the company provides free legal resources, marketing solutions for lawyers, and a community section ...

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Your FindLaw Profile: Why it Matters and How to Get It

With the number of online legal directories constantly growing and evolving, it can be difficult to stand out as an attorney, particularly if you’re trying to grow your online presence ...

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The Ultimate SEO Checklist for Your Law Firm Website Redesign

In the legal industry, websites are never static. They are the central hub for your online marketing efforts, which means they are dynamic channels for regularly published content, social media ...

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Getting a Martindale-Hubbell Rating: Why it Matters

There are numerous attorney rating and legal directory services, each purporting to help clients find the right lawyer for their case. Hardly any rating service is as old — and ...

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6 Essential Steps for Transforming Your Firm into a Virtual Law Practice

The COVID-19 pandemic has forever changed how potential clients seek and use legal services. A 2021 survey found that 79% of respondents would favor a law firm that offers remote ...

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10 Questions to Ask Before You Implement Your PPC Campaign

Pay-per-click (PPC) advertising is an effective marketing tool used by many businesses. It can be a powerful marketing strategy for your law firm, especially for lead generation. However, if not ...

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Social Media Rules for Lawyers

Should lawyers use social media? Absolutely! Did you know that 80% of lawyers have already implemented social media into their marketing? This is because it's where everyone spends their time ...

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Best Call Tracking Software for Lawyers (2022 Update)

Call tracking has become the industry standard in the legal industry.  The benefits of call tracking include: - Understanding the customer journey,- Gain insight into which referral sources are more ...

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Backlinks vs. Referring Domains: What’s the Difference?

What are backlinks and what are referring domains? In the world of attorney SEO, these are important terms to know and also understand why the difference matters.So, let's define them: ...

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The Cost of SEO For Lawyers: 8 Factors to Consider

Law firm SEO is a highly nuanced and complicated process, which is why it's so important to hire the right company for your needs. There are many factors that can ...

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9 Questions You Have to Ask Before Hiring a Law Firm SEO Company

Not seeing results from your search engine optimization (SEO) efforts? There are a million reasons why your current SEO strategy might not be working. If you’ve tried a DIY-SEO approach, ...

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The Content Marketing Funnel: Steps to Attracting Leads and Turning Them into Clients

As of 2021, the personal injury market is worth $41 billion, indicating that there's enough money to go around. However, only a handful of law firms get the lion's share ...

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SEO Competitor Analysis: Know What Other Law Firms Are Doing So You Can Do it Better

In order to squeeze every last ounce of effectiveness out of your SEO strategy, it's just not enough to know how to grow your law firm. You also need to ...

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How to Do Local SEO If You Have Multiple Office Locations

By now, you've likely already heard your fair share of talk about search engine optimization (SEO) in the office. There isn't a marketing team around that hasn't put some time ...

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