If you want to rank your criminal defense law firm, you’ll need to focus on an intensive attorney SEO campaign. LawRank specializes in criminal defense attorney marketing and getting defense firms to rank on the first page of Google.
We consistently rank defense lawyers in competitive markets for the most conversion-driven keywords.
At LawRank, we know that every criminal defense law firm is unique. Our clients stand out from the crowd – and rank when it matters most – because we incorporate SEO best practices and focus content development on what makes their practice truly special.
Our attorney SEO experts have developed tried-and-true strategies that give each project the foundation it needs to grow and thrive.
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The LawRank Approach to Criminal Defense Law Firm Marketing
Marketing for criminal defense lawyers is competitive. And while there are fundamental SEO practices that must be employed in any successful digital marketing campaign, there’s no “one size fits all” solution.
Criminal defense is unlike other practice areas because laws can vary so widely from one state to another. So, the content marketing strategies for a criminal defense law firm in Alabama might not work so well for a firm in a different part of the country – say Wisconsin or New York.
At LawRank, our law firm SEO specialists have developed a process that’s proven to get criminal defense law firms to rank. Our adaptive model works no matter our clients’ location, size, or the number of offices.
Diagnostic and Market Analysis
Some of your competitors are already ranking. We dig into what’s making their criminal defense advertising campaigns successful.
Do they focus more on brand or do their homepages favor discussions of substantive areas of the law? Are their websites hyper-focused on one geographic area or do they cast wide nets to capture potential criminal defense clients from surrounding areas?
We’ll thoroughly analyze the data to figure out what’s working for them – and then build on that information to your law firm’s advantage.
Optimize Your Criminal Defense Law Firm’s Website
If your law firm already has a website, chances are it’s not built to convert. Most criminal defense law firm websites aren’t. Whether you want to keep your old site or start from scratch, our team will develop and build a custom platform that’s designed to convert clicks and traffic into paying clients.
On-site optimization includes:
- Easy-to-navigate pages for potential clients (and family members) who are probably really stressed out about an arrest or pending criminal charges
- Multiple calls to action on each page directing visitors to contact you for immediate help
- Incredibly fast page speeds so that visitors aren’t waiting around for the information they need, and
- Aesthetically pleasing and comforting web design elements.
You can have the best legal background and experience in town – but if your website doesn’t convey information in the right way or isn’t easy to use … people just aren’t going to call.
Our technical SEO development specialists will make sure that your website is an asset, not a hindrance, to your growing practice.
Get You to Lead the Local Pack
When someone is facing criminal charges in, say, San Diego, CA, they’re probably going to want a defense attorney in San Diego, CA. A local criminal lawyer in San Diego will know relevant laws and procedures and be intimately familiar with the local courts.
Chances are, they’ll search for “criminal defense lawyer in San Diego,” “criminal defense lawyer near me,” or something along those lines. If you want that person to call you for help, you’re going to have to show up at or near the top of the search results.
Getting your law firm to rank in the local three-pack – which is featured above organic results on Google SERPs – can increase the odds of getting the phone to ring.
Compared to those that don’t, law firms that appear in the local pack get 400% more views and 100% more clicks.
Suffice to say that local SEO is incredibly important to the success of criminal defense search engine optimization. LawRank will optimize your content for your target geographic region.
We’ll utilize the best practices in off-site optimization, which involves building citations to sites that are hyper-local and carry significant weight (think Better Business Bureau and Chamber of Commerce) and optimizing your GMB profile.
We want to make your criminal defense law firm website so relevant in local searches that potential clients just can’t miss it. Our ability to do this for criminal lawyers is unparalleled – and you can check those results for yourself.
Develop Content That Speaks Directly To Your Clientele
- What kind of questions do people have?
- What keywords are generating the most traffic on Google and other search engines?
- What legal issues are people in your targeted geographic area running into most often?
When we develop customized content for your law firm’s website, we’ll incorporate this information so that you have the most relevant, up-to-date information out there.
We’ll target the best keywords to drive traffic to your site and create related content that focuses on the information people are looking for. We’ll research and review the laws in your state and jurisdiction and use that information as the foundation for your content plan.
In addition to crafting pillar pages on the major crimes and legal issues in your jurisdiction, our writers will also build out supporting content – like resource pages (e.g., “what’s a plea deal?”) and blogs (e.g., “is a DUI a felony or a misdemeanor in [state]?”).
The content on your law firm’s website will be developed to provide information, answer questions, and show potential clients that you’re particularly well-equipped to help them defend themselves against criminal charges.
And, since our content is written by attorneys, JDs, and other people with real-life legal experience, you can be confident that it’s accurate and written with your clientele in mind. That’s something Google rewards – by pushing your site to the top of the first page rankings.
Build a Backlink Portfolio to Demonstrate You’re an Authority on Criminal Law
It’s not enough for you to tell potential clients that you know a thing or two about criminal defense and criminal law.
If you want your website to rank – and to build confidence in potential clients – you need other people to signal that you’re an authority on the law, too. In the world of attorney SEO, that happens when you secure backlinks from other reputable websites.
As part of our best law firm SEO strategy, LawRank will begin link-building for your project right out of the gate.
We’ll utilize white hat link-building practices to get other websites to point users in your direction. When they do, they’ll send signals to Google and generate link equity for your website in the process. Both can have a considerable impact on your website’s visibility and traffic.
Testing and Tracking Optimization Strategies For Your Project
Search engine optimization for criminal defense attorneys is not static. Algorithms are constantly shifting and adjusting. Google can change what ranking factors it cares about – or how much it cares about them – whenever it wants.
So, SEO can’t be something you do once and forget. Not if you want long-term results.
At LawRank, we document the strategies and processes for every criminal defense law firm SEO project we manage. Our SEO specialists track performance, identify what works best, and will shift gears and adjust, when necessary.
We test. We track. We adjust for optimal performance. Our clients’ success is our success – so we put our best foot forward to get the best results possible.
Why You Want LawRank to Handle Your Criminal Defense SEO Project
When someone’s looking for a criminal defense attorney near them, they’ll probably do one of two things: 1) they’ll ask people they know for recommendations or 2) run a quick Google search.
If you want to compete with other local attorneys, get clients, and grow your criminal defense law firm, it’s imperative that you rank on search engine results pages when people search for a lawyer.
Ultimately, you have the power to choose which SEO company for lawyers you hire to manage your digital marketing campaign. There are dozens of marketing agencies out there – and they all claim to be the best.
So, why should you trust LawRank to take the helm of your SEO campaign?
- At LawRank, we exclusively focus on SEO for lawyers.
- We have a demonstrated ability to get criminal defense law firms like yours to rank in competitive markets for competitive keywords.
- Our content development team is led by licensed attorneys, which means that content for your criminal defense law firm will be written, edited, and optimized for your specific jurisdiction.
- We can optimize and run Pay-Per-Click (PPC) campaigns, run Local Services Ads, and implement other marketing strategies to supplement your organic SEO results.
- There’s never any question about how your project is going – you’ll have 24/7 access to rankings and reports.
- We’ll make it easy for you to analyze your results and calculate your ROI.
- Our customer service and client satisfaction can’t be beaten. Don’t take our word for it, check out our client testimonials for yourself.
Your success is our success. We’re passionate about what we do, and our results are a testament to that. We’re ready to invest the time, resources, and effort necessary to get your criminal defense law firm to rank.
Want to learn more? Contact our criminal defense SEO specialists online or give us a phone call today to get started.