Quality content is the key to a successful personal injury blog. Visitors to your website are searching for answers to questions about personal injury cases. They do not want fluff, filler, or a sales pitch. They want to know what to do about an injury claim or accident.
Additionally, quality content is essential for SEO purposes. When you have quality content on your law firm’s website that is SEO optimized, your law firm ranks higher in search results. That means it’s more likely that someone conducting a law-adjacent search is more likely to stumble upon your firm’s website. If they like the information you provide, they might consider you a serious option if and when they need legal advice.
Importantly, quality content also increases the chance of receiving backlinks from other websites.
However, choosing topics for content marketing can be challenging. Most personal injury topics are heavily covered by personal injury law firms and other legal websites. Therefore, choosing engaging and attention-grabbing titles is essential for turning “tried and true” legal topics into content that increases website traffic and conversion rates.
Below are 25 content marketing ideas for personal injury lawyers. These topic ideas can be used for blogging on your law firm’s website. You can also use these topics for landing pages, articles, eBooks, and other resources that boost content marketing. Don’t forget to promote content on your social media channels and other marketing strategies.
We break up the topics for content marketing into three categories – evergreen content, personal injury topics, and resources.
Evergreen Personal Injury Topics
Evergreen topics discuss issues and legal topics that rarely change. These topics do not generally require updates. However, it is wise to use these topics in blogs periodically to ensure specific keywords are used. The topics can be discussed from different angles and perspectives.
Also, evergreen topics should be a part of your website’s navigational structure. Dedicated pages for evergreen topics can serve as the core for other pages that focus on long-tail search phrases that your clients might search. For example, your page for car accidents can serve as the hub for pages that focus on numerous topics related to car accidents, including geo-specific pages.
Some suggestions for evergreen content include:
1. Practice Area Pages
Create a dedicated landing page for each type of personal injury your law firm handles, such as car accidents, dog bites, slip and fall accidents, construction accidents, product liability, medical malpractice, and wrongful death.
Practice pages allow you to provide a general overview of each type of personal injury case. Landing pages should cover as many topics as possible related to the personal injury case to maximize keywords related to the topic. Internal links to pages that provide additional information are a great way of keeping a client on your website researching personal injury topics.
2. How to File a Claim
Individuals are interested in how to file a personal injury claim. You can discuss the difference between a personal injury claim and a personal injury lawsuit.
People who have never been involved in an accident or sustained an injury may not understand their legal rights. This page is the perfect chance to broadly discuss topics related to personal injury with links to pages and resources that provide in-depth information about accident and injury claims.
3. Statutes of Limitations
A page discussing the deadlines for filing personal injury lawsuits is essential for every personal injury law firm. First, the searches for keywords related to statutes of limitations are plentiful. Therefore, having a page that maximizes the SEO for these keywords can increase website traffic.
Second, people may not know that there are deadlines for filing claims related to personal injuries and wrongful deaths. If they are not aware of deadlines, they may not act quickly to file personal injury claims. Providing information about the statutes of limitations can encourage people to contact your law firm for a consultation.
Subpages for this landing page can include information about state and federal statutes of limitations. You may also include subpages for statutes of limitations for different types of personal injury cases.
4. Insurance Claims
Knowing how to deal with an insurance company is of great interest to someone involved in a personal injury case. Providing details of the basic steps for filing an insurance claim after an accident or injury is an excellent place to begin.
However, you can also include information about:
- Dealing with insurance adjusters
- Bad faith insurance practices
- Tips for negotiating a fair settlement
- How insurance claims are valued
- What it means to accept a settlement agreement
- Do’s and don’ts for dealing with insurance companies
This topic also provides a chance to discuss the timeline for settling insurance claims related to personal injuries.
5. Steps to File a Lawsuit
People are interested in the steps of filing a lawsuit. The page may contain information on timelines for personal injury cases and the steps necessary before filing the lawsuit. You can also discuss the general steps involved in litigating a personal injury case, such as service of process, discovery phase, motions, mediation, and trials.
A page dedicated to the steps of filing a personal injury lawsuit may also discuss courts and court procedures. Discussing these topics allows you to include geo-specific keywords and links to local court websites for attorney SEO purposes.
6. What to Do After an Accident or Injury
Individuals who have never been involved in an accident or injured by a medical professional or defective product may not know the steps to take to protect their legal rights. This page discusses steps to take after an accident, such as reporting the accident and seeking medical treatment.
You can also dig deeper into related information. You may discuss do’s and don’ts after an accident that people may not think about, such as the risks of using social media after a slip and fall accident or car crash.
Again, this topic also gives you the chance to create numerous subpages on related topics, such as the importance of receiving prompt medical care and why you should avoid providing statements to the insurance company.
7. Who Can be Held Liable for a Personal Injury Claim
Liability for an injury can be confusing. There could be more than one person or party liable for the claim. This landing page may discuss the legal elements required to prove a personal injury claim. You can discuss the importance of a thorough accident investigation and the type of evidence used to prove fault.
You have an opportunity to describe how your law firm can help an injured victim. For example, the law firm has access to resources and expert witnesses to assist with the case. Your legal team handles all aspects of the case, including identifying the liable parties.
8. Damages Available for a Personal Injury Claim
Damages can be a confusing topic for accident victims. Many people may not be aware of the types of damages they can recover for a personal injury claim. You can discuss the difference between economic damages and non-economic damages. You can also touch on if and when punitive damages are ever available in personal injury cases.
This page may also discuss evidence necessary to prove the various types of damages. A discussion about how to value damages is also helpful for many personal injury victims seeking information about this personal injury topic.
It is also good to discuss the types of damages available in personal injury cases. For instance, the damages in a wrongful death claim may be slightly different from the damages in a motorcycle accident case.
9. Injuries Caused by an Accident
A page discussing the injuries caused by an accident gives you a chance to discuss treatments and damages. A person may not realize that they are entitled to receive compensation for future damages related to a permanent injury or disability.
Related topics to discuss on this landing page could include tips for locating physicians, managing medical bills, and documenting pain and suffering damages. Because you discuss specific injuries, you also can include outbound links to authoritative websites for law firm SEO purposes.
10. Paying for Medical Expenses After an Injury
Many injury victims worry about paying medical expenses after a personal injury. This topic may include discussions about the various treatment types for injuries. You may also discuss the ways in which victims can pay medical bills, including using health insurance.
Do not forget to discuss medical liens and subrogation claims on this page. It allows you to highlight the importance of hiring an experienced personal injury lawyer to assist in negotiating medical liens and subrogation claims.
11. How to Prove a Personal Injury Claim
For this personal injury topic, you may want to discuss the types of evidence used to prove liability. You can also discuss the legal elements for proving negligence, strict liability, and other causes of action. Categories of evidence and how to obtain evidence are also topics that could be included on this page.
A section describing how to document losses and damages can also be helpful for a personal injury victim. Discussions about pain and suffering journals and the risks of using social media after an injury are other topics that might be useful for visitors.
12. Defenses to Personal Injury Claims
You can discuss several topics related to personal injury claims on this page. For example, you may want to discuss contributory negligence and how it can impact a personal injury case. You may also want to discuss the importance of never admitting fault for an accident.
A general discussion of fault is a good topic for this page. Assumption of risk and overcoming waivers are other topics that might be of interest to individuals seeking personal injury advice.
Personal Injury-Related Topics
There are several topics that relate to personal injury claims that can increase traffic to your law firm’s website. These topics are generally used for blogs and articles.
Suggestions for personal-injury related topics include:
13. Safety Tips and Other Tips
Providing safety tips related to personal injury cases that your law firm handles is a great resource for visitors to your website.
For example, safety tips to avoid a car accident or safety tips for avoiding falls. You can also include tips for locating a doctor after an injury or tips for preparing for a long car trip.
If your law firm handles insurance litigation, you might want to include safety tips to prepare for a storm or tips for preparing for an adjuster’s inspection.
Statistics are another interesting topic. People often search for information about statistics regarding injuries and accidents.
You can include statistics related to the number of accidents related to specific practice areas. A page may also include statistics related to specific injuries caused by accidents. Linking to sources is a great way to increase the reliability of your statistics.
15. Local News Stories
Local news stories are can boost geo-specific SEO content. These stories are also of interest to individuals who reside near your law firm. You can cover local news stories of general interest, but many firms focus on local news stories related to their practice area.
16. Changes in the Law
Changes in the law are another topic of interest to individuals. For example, changes in laws related to cell phone use can impact personal injury cases involving traffic accidents. In some cases, the changes in the law may open the door for some individuals to file a claim, such as extensions in the statute of limitations for some sexual assault claims.
17. Information About High-Profile Cases
High-profile cases may include mass torts, such as defective medical equipment and dangerous drugs. These blogs can be used to increase keywords for these types of cases. Updates provide a way to generate more content on a subject covered extensively on your website.
18. Research and Studies
Reporting on current research and studies is another way to generate additional content on subjects that are covered extensively. For example, the release of the GHSA annual report about pedestrian fatalities is a great way to discuss pedestrian accident claims.
Personal injury attorneys may want to monitor websites and organizations that public relevant research and studies for topic ideas.
19. Local Jury Verdicts
Local jury verdicts may also provide a topic for a blog. People with similar personal injury cases may be interested in how other cases were decided. These blogs also allow you to discuss related topics and how your law firm could help an individual with a similar case.
20. Seasonal Risks and Holidays
Personal injury lawyers may want to discuss seasonal risks in their blogs. For example, the risk of driving during winter or the fact that spring may mean more motorcycles are on the road. During the summer, you could write about safety concerns related to amusement parks or playgrounds.
Holidays are another topic for blogs. Safety tips are a popular holiday topic. For example, the increase in drunk driving accidents or house fires around the holidays. Safety tips for cooking holiday dinners are also popular topics around the holidays.
Personal Injury Resources
Content marketing may also include legal resources.
Legal resources may include:
21. Debunking Personal Injury Myths
A law firm may want to have a dedicated page to debunking personal injury myths.
- There is no deadline for filing personal injury lawsuits
- Medical bills are paid for by the at-fault driver as the bills are incurred
- You can sue a party after signing a settlement agreement
- Insurance companies have to act in your best interest
- Minor injuries are not worth filing a personal injury claim
You can include links to other pages on your website that discuss relevant topics.
Many personal injury law firms offer eBooks that cover various topics related to personal injury law. eBooks are a great way to provide helpful information and encourage individuals to contact the law firm.
Some law firms require people to provide an email address to receive the eBook. They can then reach out to the person to offer a free consultation or case review.
Downloadable checklists are another valuable content marketing tool. On each checklist, make sure to include the law firm’s contact information.
For example, a checklist for what to do after an accident that people can print and keep in their vehicle will have your law firm’s name and contact information printed on the page.
Frequently Asked Questions (FAQs) provide information to visitors. However, these pages also include SEO-rich questions for which answers injured people turn to Google after an accident. Like a page debunking personal injury myths, you can include links to other pages on your website to encourage visitors to seek additional information about various personal injury topics.
25. Legal Glossary
Legal glossaries are keyword-rich pages that educate individuals about terms related to personal injury cases. Keep definitions simple. One to two sentence definitions are best. You want to simplify the meaning for your audience.
Content Marketing for Personal Injury Lawyers
It is crucial to optimize your website for search engines if you practice personal injury law. Personal injury law is one of the most popular legal topics people search for online. Therefore, your content must be high-quality and SEO-friendly to set you apart from other law firms.
Many online resources provide SEO tools and teach SEO strategy. However, content marketing can be complicated and time-consuming. Many personal injury lawyers seek advice and assistance from law firm SEO and marketing professionals. Contact attorney SEO specialists at LawRank to bring your personal injury law firm marketing to the next level.