25. Social Media Breakdown: A Step-By-Step Guide to TikTok for Attorneys

Taly Goody (00:03):

I post this on TikTok advertising it, and oh my gosh, we had 500 applicants. 500.

Maria Monroy (00:08):

You’re kidding. And you don’t charge?

Taly Goody (00:11):

It’s free. So I’m giving back. But it’s also great exposure for the firm.

Maria Monroy (00:17):

Absolutely. People like to work with people.

Taly Goody (00:18):

And people want to connect with you.

Maria Monroy (00:19):

Absolutely.

(00:28):

Attorneys are taught to challenge everything, tear things apart, break them down. But the qualities that make lawyers great can be some of the worst for running a business. At every stage of growth, running a business and practicing law can feel overwhelming. What happens when you try to add life and family to the mix, it can feel nearly impossible. You don’t have to do this alone. I’m Maria Monroy, president and co-founder of LawRank, an SEO agency for ambitious law firms. Each week we hear from the industry leaders on what it really takes to run a law firm from marketing to manifestation because success lies in the balance of life and law. We’re here to help you Tip the Scales.

(01:16):

Today, I’m live with Taly Goody. Today we discuss starting your own firm and being a working mom. I wanted her to come on and talk about social media because she was one of the first lawyers to do this. And if you don’t know who she is, you must not be on social media. If you’re a lawyer and you want to start doing social media, Taly breaks it all up for us today from how she gets her ideas, how to use the app, what equipment she’s using. I hope that you find this helpful.

(01:46):

All right. So I really want to talk about social media. I think every single lawyer, especially the younger ones, are attempting social media right now.

Taly Goody (02:00):

Yes, I’ve seen it. This is the year where all the lawyers are on social media. I mean, I’m scrolling through and I’m like, “Oh, lawyer, lawyer, law firm.” It’s awesome. It’s great.

Maria Monroy (02:11):

It is. However, I really don’t think that it’s for everyone, and I don’t think people should do it just for the sake of doing it.

Taly Goody (02:20):

I agree with you, yes.

Maria Monroy (02:22):

I want to hear your story of how you got started, what your approach is.

Taly Goody (02:29):

I started my firm in 2019. Change practice areas, came into personal injury and employment law. I knew I had big competition because I was like, “Okay, there are so many known attorneys in this industry and I’m just coming in like who am I?” Just starting fresh. So I thought I had to do something unique that not a lot of attorneys were doing. And back in 2020, social media wasn’t used as much. I mean, not to the extent it’s used now. And I got on TikTok.

Maria Monroy (02:57):

No, TikTok.

Taly Goody (02:59):

TikTok, I was really hesitant about it first. I was like, “Ah, it’s like an app for kids or dancing.” I really didn’t think much of it.

Maria Monroy (03:07):

Do you dance on Tiktok?

Taly Goody (03:09):

No. I think I’ve done a couple dance routines in the beginning, and this was before COVID so not a lot of people were on it yet. I just posted a few things and it took off. I was like, wow. One of my first videos was steps on becoming a lawyer, and it was the most simple thing I put like high school education, four years of college LSAT. I was dancing simple. That one went viral, but I think it went viral because my dancing was off the beat. So I had all these hater commons, trolls.

Maria Monroy (03:45):

That’s so funny.

Taly Goody (03:45):

Hilarious.

Maria Monroy (03:45):

It worked in your favor.

Taly Goody (03:45):

Yeah, it did. And so I started on TikTok and then I was like, “This is great. It reaches a huge audience.” And so I continued creating content on TikTok and I spent a good year and a half, just every day almost posting just different things, personal injury related content for people who want to become lawyers for law students.

Maria Monroy (04:08):

What made you take this direction of if you want to become a lawyer or targeting law students where did that idea come from?

Taly Goody (04:18):

It kind of just happened naturally. I was not planning it. Like I said, my first video, I just was playing around. I was like, “Let’s just share the steps it takes to be a lawyer.” And then I realized that there’s so many high school students, college students that are interested in becoming a lawyer. And I was like, “This is great. I love mentoring.” And so I spent a good portion of my content for aspiring lawyers because I enjoyed putting that content out there.

Maria Monroy (04:44):

Did you think, “Okay, this is going to get me direct clients?”

Taly Goody (04:50):

I didn’t necessarily think that, but I knew it was good exposure. That’s the most important thing and whatever way fits me and what I actually enjoyed doing. So I did that. I got clients I think from a video I posted where it was day in my life as a personal injury lawyer, law firm owner. That one, really, I started getting a lot of calls because it said personal injury. And then I got one call saying, “Oh, scrolling TikTok, my dad needs a personal injury lawyer.”

Maria Monroy (05:17):

Interesting.

Taly Goody (05:18):

And I was like, “Okay, cool.” And that ended up being one of my first biggest cases I had.

Maria Monroy (05:24):

That’s amazing.

Taly Goody (05:25):

Yeah, I just settled it last year.

Maria Monroy (05:26):

Congrats.

Taly Goody (05:27):

So it was awesome. Thank you. And then the same thing happened again. That one started going viral and then I started getting more hits on it. It was amazing that there’s people just scrolling on their FYP, which is for you page, the main explorer page. And they came across my video and it’s a personal injury. And I was like, “Great, I can help. Awesome.”

Maria Monroy (05:51):

I remember when I downloaded TikTok a year ago, and I couldn’t figure it out, and I text you on the verge of tears, “How do I use this?” And you’re trying to walk me through it and I gave up. I was like, “No, I can’t do this.” I do reels. But one thing I’ve noticed is like, “Okay, so everybody is trying to do these videos, but sometimes I feel like they lack authenticity.” Not you. Just everyone that’s trying to get into the space.

(06:17):

What I find fascinating is that you went down this road of targeting law students. Not only does that create referrals for you now from law students, but when they go off and they start practicing law and let’s say they don’t do PI or they’re in a different state and they get a case, it can create that also potential referrals. Right?

Taly Goody (06:40):

Right.

Maria Monroy (06:40):

But I think that there are so many ways that people could target a certain audience and it doesn’t have to be so broad because I don’t think at the end of the day, people really care about a personal injury firm. Nobody really wants to follow a personal injury lawyer that’s talking about personal injury all day.

Taly Goody (07:00):

I totally agree with you because everyone’s getting out there throwing content out and thinking, “Okay. We have to post direct sales material, which means let me talk about personal injury, what I do, my case results, client reviews.” While all of that is great, I think there needs to be more like you said.

Maria Monroy (07:18):

Absolutely. And you see it with Law By Mike or TopDog. They’re just posting random things. They all seem to be related to what’s legal, what isn’t legal, but it’s not super PI specific. But you took it a step further. You completely went out of necessarily posting about PI, PI, PI because you don’t only practice PI, right? You also do employment.

Taly Goody (07:37):

Right. I do employment as well, yes.

Maria Monroy (07:39):

So I think lawyers should really think about besides personal injury. I mean, I would argue in family law you could probably post more because it’s so personal to people. And so many people have like, they’re either going through a divorce or they’re having issues with their partner. So I think that might work a little bit better. And same with criminal law. I feel like in criminal defense it’s almost kind of cool to know what’s legal, what’s not legal, but if we talk about PI, I think where lawyers are missing, it’s like find something that you’re really passionate about, you really enjoy doing. And then out of every 10 videos, throw one in about PI.

Taly Goody (08:26):

Yeah, exactly. I think that’s spot on because. I do think the posting generally about law is good, but at the same time, I think people may forget what type of law you practice. So you may be getting a lot of random requests, which as long as you have a good team to help manage that, it’s fine. But I can imagine getting a bunch of hits from random states that you don’t even practice in.

Maria Monroy (08:51):

Does that happen to you? Do you get cases from other states or most of your followers, California?

Taly Goody (08:56):

No, it happened from other states. And it’s great because I’ve gotten referrals and people are like, “Hey, I’m looking for a lawyer in New York.” And I’ll be like, “Let me just ask my network.” I’ve already built a great network of people that I can refer cases to. So I think that’s a cool part about social media. But going back to what you were saying, “I think posting something that you’re passionate about is very important and taking people into your lives, showing people why you wake up in the morning, why you do what you do and what you enjoy about it.”

(09:27):

Because it’s like you don’t want to just have the title of I am a Lawyer. There’s more to you. And I think it’s important to be able to show that, “Hey, I’m a mom. I do this. I have passions, hobbies, things like that.” I think being able to tie that into your content really makes you more personable.

Maria Monroy (09:47):

You’re human and people like to hire people. They’re not just hiring the title. It’s like who are you as a person?

Taly Goody (09:55):

Yeah.

Maria Monroy (09:55):

People like to work with people.

Taly Goody (09:57):

And people want to connect with you.

Maria Monroy (09:58):

Absolutely.

Taly Goody (09:59):

So it’s like if they don’t feel like they can connect and you’re just too lawyery, I don’t want to even know if that’s a word, but you know what I mean?

Maria Monroy (10:05):

I think everyone understood what you meant by that. Every person in the world hears that and they’re like, “Yep.”

Taly Goody (10:12):

You’re just a lawyer. The minute you wake up till the moment you sleep. And that’s not true. We’re more than that.

Maria Monroy (10:18):

Absolutely. And it’s funny because I feel like social media’s also breaking the idea of… And I think this was caused by television of what a lawyer should look like.

Taly Goody (10:27):

Very true. Very, very true.

Maria Monroy (10:29):

And I love that because you see, obviously, younger lawyers are more drawn to social media because it’s what they’ve grown up with to some extent. Whereas I feel like the older lawyers are like, “Wait, what? Yeah, no, I’m not doing that.”

Taly Goody (10:44):

I think the younger attorneys or young students that want to be lawyers, they love looking at lawyers TikToks, Instagrams to see what’s a day in the life for them? Is this something that I want to do in the future? Because no one really knows. Okay. What do lawyers do really? You think, like you said, what you see on TV. You’re in the courtroom every single day. That’s not true. A lot of them are just in their offices. They’re meeting with clients. Every lawyer has a different role in their firm or in what they want, what they want their own firm to value.

Maria Monroy (11:17):

I want to talk to you about authenticity and then I’d like you to explain to me how often you’re recording. Do you preset everything?

Taly Goody (11:30):

Totally. It’s funny. It’s like I remember we were at that case, pure lit, and it was me, Bob, and Brett, and all of us came to, what’s one tip? Be authentic. I remember we all said the same thing.

Maria Monroy (11:41):

But that word gets thrown around so much that it’s almost like annoying.

Taly Goody (11:45):

It is.

Maria Monroy (11:46):

It’s like triggering.

Taly Goody (11:48):

That’s why I try not to say it anymore.

Maria Monroy (11:50):

But that is be genuine, right?

Taly Goody (11:52):

Yeah.

Maria Monroy (11:52):

What does that mean to you?

Taly Goody (11:54):

Honestly, I think putting out content that you feel comfortable with. So you see other lawyers create, like you’re saying, TopDog law and all them, they have their similar styles. There’s attorneys coming out there trying to copy that exactly. I could see that being a recipe for disaster because it’s not necessarily you. If I try to do something where I’m like, “Oh, I’m trying to not copy someone else, but try a different style, that’s not me.” You could tell. You could see that through video.

Maria Monroy (12:26):

Absolutely. I think so. And my husband is always like, “You should do a video on this and this.” He was a standup comedian and he’s very silly. And I’m like, “Yeah, there’s no one that’s ever met me, that’s like, ‘Oh, Maria is so silly.'” I’m either going to be sarcastic or blunt. There’s not going to be… Or I’m going to be a ball-buster, but I’m not going to be silly dancing. I’m not going to do that.

Taly Goody (12:50):

I know. Grayson does the same thing with me. He’s like, “Oh, you should do some funny videos.” I’m like, “I’m not funny though.”

Maria Monroy (12:56):

That’s how I feel. I’m like, “I’m not funny.”

Taly Goody (12:57):

For me, I feel like I like to share tips, educational tips, motivational tips. That stuff really resonates with the people that are viewing my content or showing that I went through a difficult time. I overcame it. And that gives hope to people. So that’s kind of my style and it’s always been. I try new things, but sometimes I’m like, “It just doesn’t work for me.” And so I don’t do that.

Maria Monroy (13:21):

My favorite videos of you are the ones where you’re like, if my younger self could only see me now.

Taly Goody (13:29):

Yeah, I love those videos.

Maria Monroy (13:30):

Those are the best. Or what I didn’t know on the first day of law school is I met my husband the first day. All these things where you’re at now, I think those are amazing.

Taly Goody (13:43):

Those make me so emotional when I look back.

Maria Monroy (13:45):

I’m emotional just talking about it with you. I’m like, “I’m going to get emotional, Maria.” Those are my favorite.

Taly Goody (13:49):

Me too. I have to make more.

Maria Monroy (13:51):

You don’t include your daughter in the videos. Right? Or you do?

Taly Goody (13:54):

I haven’t really been posting her on… I made a private account to just post her whenever I want, but I don’t know. I’m still not sure how I feel about putting her on my social media.

Maria Monroy (14:04):

I agree. Do whatever makes you feel comfortable. And I think that’s really what it has to come down to. Do you feel comfortable doing this video? Does it feel like yourself?

Taly Goody (14:14):

Right. I always think about three things whenever I post a video. Am I providing value to the people that are viewing it? What’s the point I’m trying to get across? What’s the message? And then the last one is it authentic to me? So am I me? Am I showing my true self or do I have a mask? Is this me or am I just trying to sell my business? But I think ultimately feeling comfortable and knowing that this is you and something you want to put out there is the most important thing.

Maria Monroy (14:45):

And that makes sense. I like that. I like the am I adding value, which could also be like, or is the humors which is value because it’s making someone laugh. Is it entertaining? What is that value? And is there something or are you just rambling for no reason?

Taly Goody (15:00):

Exactly. Obviously, you don’t want to overthink it, but it’s helpful to know. Is it educational? Is it funny? Is it inspirational? There’s a lot of different ways this content can make people feel.

Maria Monroy (15:11):

Absolutely. I think if you are going to do something that maybe doesn’t provide value, I think that’s what Insta stories are for.

Taly Goody (15:18):

Exactly.

Maria Monroy (15:19):

And that’s kind of how I determine, am I posting a video or am I just doing an Insta story? As you guys know, I’m mostly doing Insta stories ’cause there’s no value there except just me messing around.

Taly Goody (15:29):

Exactly. Or that’s how I feel about posting client reviews sometimes or just being like here’s what my firm does. I feel that’s stuff that’s helpful, but I feel like it’s better on a website.

Maria Monroy (15:41):

Talk about your website. I compliment them all the time.

Taly Goody (15:44):

I love my website thanks to LawRank. You guys did amazing.

Maria Monroy (15:47):

I love it.

Taly Goody (15:48):

It’s so clean, it’s so modern and it just fits my vibe.

Maria Monroy (15:52):

What’s the website so people can check it out?

Taly Goody (15:54):

Goodylawgroup.com.

Maria Monroy (15:54):

I love it.

Taly Goody (15:54):

It’s great.

Maria Monroy (15:55):

So what is it like? Do you plan out 30 videos at a time? Are you looking at what’s trending out? And this is where I get stuck. I’m like, “Well, how much content do I record in advance? How do I know what’s trending if I’m not someone that’s on TikTok all day?” Do you use an app to pre schedule everything? Are you doing it yourself? Did you hire people? Walk us through what that’s like.

Taly Goody (16:23):

To first start is I create a master list of major topics that I feel I can provide value to the community about. So for example, how to become a lawyer, law firm life, parent life, how to balance. I make just main, main categories. It’s not like I sit down and just do this all one day. I have a running Google Doc. So it’s like when inspiration strikes, I go to my Google Doc, I add a couple things, whatever comes to mind. I go and write it down or else I’m going to forget.

(16:52):

But basically under these big categories, you’ll create subcategories of questions that people want to know or important facts that you want to share. And so I always start with that. And then when it comes down to actually getting inspiration on what type of videos to create that really, for me, it’s scrolling through TikTok.

(17:13):

I know it’s not for everybody, but I don’t scroll on there all the time. It’s just like maybe when I need a break or at the end of the day I go through my FYP, the for you page. And if I see a video where I’m like, “Oh, I could do a good play on one of my topics off this one.” And I’ll save the video in my files. You could save it on your TikTok app. And then one day when I’m like, “All right. Today is the day. I’m going to sit down and create a batch of content.”

Maria Monroy (17:40):

What is your setup? Are you recording with your phone? Are you doing everything through the TikTok app? Is someone helping you?

Taly Goody (17:47):

I do everything through TikTok app. I do have a social media assistant, but I do the filming all by myself. I have a phone stand. I have a ring light. It’s simple. I just use my iPhone, tripods, the ring light and film all on my own because I love just filming by myself because I feel like that’s when I can be my most authentic self if you’ll.

Maria Monroy (18:10):

Right. No one is there watching you.

Taly Goody (18:11):

Yeah. Because I get maybe shy or I get nervous. I want to do a retake, but I’m not sure.

Maria Monroy (18:16):

Again, if you want to do a retake 20 times.

Taly Goody (18:19):

You can.

Maria Monroy (18:23):

You can?

Taly Goody (18:23):

And it’s usually fine.

Maria Monroy (18:23):

Right.

Taly Goody (18:23):

So I love to just sit down. I don’t usually plan my actual content like the day I film ’cause it’s way too much. So it’ll be either a couple days before. I’ll sit down and say, “Look at my save TikToks.” I’m like, “Oh yeah, I like that one. I like that one.” I can match that with this category that I have.

Maria Monroy (18:39):

And how often are you doing this because trends change how quickly?

Taly Goody (18:43):

Pretty quick. I think a good trend on TikTok can last a month.

Maria Monroy (18:47):

Okay.

Taly Goody (18:47):

So you got to just do it quickly or else you’re going to be late. I mean, it could still be okay. You might bring the trend back. If there is a trend that I know I’m really early to, I just get on it super quick. I’ll just film it without it being on a batch day.

Maria Monroy (19:01):

How do you know though? How do you know it’s a trend. How do you know that you’re early?

Taly Goody (19:04):

Because I’ll start seeing the multiple styles of that video in my FYP. It’ll keep popping up. Different people are doing it in their own ways, and I’m like, “I could totally do this.” Like the younger self videos, those are always trends on TikTok that I find.

Maria Monroy (19:19):

Interesting.

Taly Goody (19:20):

And so I’m like, “This is perfect. I can use this. I’m going to just bring it back and do my spin on it.”

Maria Monroy (19:25):

And then do you take that video… You’re recording it on TikTok. Are you then downloading it and then uploading it to reels as long?

Taly Goody (19:32):

Yes. And now TikTok, you’re able to save a video without the watermark. So I just learned this.

Maria Monroy (19:38):

Which is now required for Instagram to let it trend?

Taly Goody (19:41):

I think so, but I’ve seen Instagram Reels where they have the TikTok watermark.

Maria Monroy (19:44):

I them seen too.

Taly Goody (19:45):

And they’ve gone viral. So I think that’s just Instagram trying to say, “Create the videos on our platform just as a competitor.”

Maria Monroy (19:52):

But you’re creating the video using the TikTok platform?

Taly Goody (19:54):

I prefer the TikTok platform. It’s more user-friendly. Instagram has a lot of glitches.

Maria Monroy (20:00):

It does.

Taly Goody (20:00):

I’ve created some reels and I’m like, “Gosh, it’s just like I deleted all the texts that I had and I have to redo it again.”

Maria Monroy (20:06):

How long does it take you to create, say, one video?

Taly Goody (20:09):

If it’s very simple with me just wording something like five seconds or me just standing there. It could take a matter of like, I mean, a few minutes. You got to get on it. It’s fun. I

Maria Monroy (20:23):

I’m going to. It’s in the works.

Taly Goody (20:24):

Once you get on it and you feel like you’re getting in a good flow, that also provides inspiration on future videos because you’ll start seeing frequently asked questions or things that people write in the comments where they’re like, “Oh, what about this? Or I want to see more of this.” Then you’re like, “Great. I have so many ideas for my next videos now just coming from the community.”

Maria Monroy (20:45):

Okay. You said if it’s a five-second video, how long?

Taly Goody (20:48):

I mean to make it?

Maria Monroy (20:49):

Yeah.

Taly Goody (20:49):

Literally a couple minutes.

Maria Monroy (20:51):

And if it’s a more complex, multiple shots?

Taly Goody (20:53):

Right, transitions. That could take me a couple hours.

Maria Monroy (20:57):

Wow.

Taly Goody (20:57):

I’ve done that before with transitions where it’s like I’m changing outfits and then I have to jump into something or turn. It’s not hitting exactly the right angle of where the previous footage was. That’s where it gets a little bit complicated.

Maria Monroy (21:12):

How many videos do you recommend posting per week?

Taly Goody (21:18):

On TikTok or both?

Maria Monroy (21:20):

Both.

Taly Goody (21:21):

Well, TikTok, they make it seem like you need to be posting every day. I mean, to get engagement, it seems like yes, as long as you keep posting consistently, consistently. I don’t do that right now. I mean, for me, if I had to slow down a little bit just because I had the baby. Obviously, I haven’t been posting as much as I normally do, but I’m getting it back into it soon. I think the most important thing is to be consistent with your schedule.

(21:48):

So for example, if you are always posting three to four TikToks a week and your community, your followers expect that, keep doing that because they’re going to come back and be like, “Oh, where are those three to four videos? I know that’s what she generally posts.” But then you go MIA, and then engagement comes down a little bit. So as long as you post what’s consistent and comfortable for you, I think that’s the most important thing.

Maria Monroy (22:10):

What’s a good starting point though for those firms or lawyers that have never done this and they’re super lost? What do you think is a good starting point?

Taly Goody (22:18):

It depends on their time. I mean, if you have a team that’s doing things for you, maybe that makes it a little bit quicker. If you’re doing everything on your own, that could be it. And then on top of work too.

Maria Monroy (22:30):

But at a minimum. Let’s say at a minimum.

Taly Goody (22:31):

To start, I would try to just do three to four times a week. If you really want to take off post every day when you first start.

Maria Monroy (22:40):

Wow.

Taly Goody (22:41):

Because if you post every day, you’re going to start seeing engagement quicker than if you post only three to four times a week. Because look, the probability that your videos get traction, if you post more, the probability is much higher than if you’re only posting three to four times a week.

Maria Monroy (22:56):

Now, how many videos can you do in a day?

Taly Goody (22:59):

Well, depending on the video.

Maria Monroy (23:00):

Don’t give me the lawyer answer, Taly.

Taly Goody (23:02):

Okay. So if we have videos with no transitions, you can probably do 20 videos. 20 to 30.

Maria Monroy (23:09):

Can you use an app to pre-schedule them where you have to…

Taly Goody (23:12):

So my assistant helps me with that, with the pre-scheduling. I don’t know how I feel about it because I think that engagement is lower when it’s not posted right when you do it. I don’t know how it works with that. I’m not sure yet and I don’t want to give any false information out.

Maria Monroy (23:25):

What do you mean right when you do it? Because if you’re recording 20 in a day, are you posting-

Taly Goody (23:29):

No. You save them in your drafts, but there’s a way to pre-schedule, like you want it to be posted one tomorrow, one on Wednesday.

Maria Monroy (23:34):

Like on later on Hootsuite or something like that.

Taly Goody (23:36):

So I don’t know how I feel about that exactly. But yes, you want to save them all.

Maria Monroy (23:38):

So just keep them in the TikTok app.

Taly Goody (23:40):

In the drafts.

Maria Monroy (23:41):

Ready to go in the drafts and then you post them when you’re ready.

Taly Goody (23:44):

When I’m ready, yeah. That’s what I usually do. I don’t do the scheduling.

Maria Monroy (23:48):

Got it. So let’s recap. You have a place for ideas where you just dump all of your ideas. Obviously you have, I don’t want to say persona, but you have what aligns with you, what you’re willing… Like your subjects basically that you’re constantly touching on. And then you plan out your video. You save the videos that you find, that you like in the app, and then you try to match them to your ideas. You plan this beforehand?

Taly Goody (24:13):

Yes.

Maria Monroy (24:13):

And then you do a day of shooting. You use a tripod, your ring light, and your iPhone. You record by yourself, and then you edit within the app, you save them to the drafts, and then whatever day you’re ready to post, you’re posting from the drafts.

Taly Goody (24:28):

Exactly. And sometimes what I’ve been doing now is having my assistant add texts and edit for me. It gets a little bit more complicated when there’s multiple people working on one video, because TikTok doesn’t allow your user to have multiple people logged in because the videos are saved on your device, if that makes sense. So the TikTok account that you have on your phone will have the videos you filmed on your phone saved. But if someone else goes onto your account and films separate videos on theirs, those videos will not automatically transfer to your phone.

Maria Monroy (25:00):

So how do you do it?

Taly Goody (25:02):

Sometimes we’ll screen record the final product, and then I’ll send that to her, and then she’ll upload it through her TikTok account. That’s my account technically, but it’s on her phone. But we have to keep changing things up. It’s hard. But now that you can download the video before posting that saved everything. You can download it with no text.

(25:20):

I send it to her. She adds it into her TikTok account. Or sorry, my TikTok account on her phone. She adds the text, adds the sound, and then lowers the original sound. And this is complicated because mine had sound on it initially. So you have to lower the original sound in order to match it with the trending sound that you want it to match with.

Maria Monroy (25:41):

I guess when you download a video, and I assume it’s similar to Instagram, because I know how to use the Reels app, ironically. And when you download a video, let’s say you add music into a reel and you download it removes the music. So I have to assume that on TikTok you’re doing a voiceover, it removes the voiceover.

Taly Goody (26:00):

Right. Say you’re done filming on TikTok. You download it and then you want to post it on Instagram. It’s not going to automatically say the sound name. So you have to go on Instagram and find the sound…

Maria Monroy (26:12):

And re-add it?

Taly Goody (26:13):

Yeah, because you want your video to be in the pool of videos that are with that sound, if that makes sense.

Maria Monroy (26:19):

That makes sense. Yes. I’ve done that where I find a video that’s so funny, and I want to see everyone that did that video.

Taly Goody (26:26):

Yeah, exactly.

Maria Monroy (26:26):

If you add a voiceover in TikTok and you download it, does it remove the voiceover or does it keep it?

Taly Goody (26:32):

No, it keeps the voiceover.

Maria Monroy (26:33):

Oh, okay. Cool.

Taly Goody (26:34):

Yeah. If you’re doing a voiceover, right?

Maria Monroy (26:38):

Yes.

Taly Goody (26:38):

You’re actually talking into it. Yeah, it’ll keep that.

Maria Monroy (26:40):

But you’re talking into it. But does it actually put the voiceover into the video?

Taly Goody (26:44):

It does.

Maria Monroy (26:44):

Okay. That’s awesome.

Taly Goody (26:45):

Yeah, as far as I know because I’ve done that before.

Maria Monroy (26:47):

Okay. But what you’re saying is because you wanted to be in the pool with that sound that people can find your video by that sound, you want to lower the volume and then re-add it in Instagram.

Taly Goody (27:01):

The only thing with transferring from TikTok to Instagram is the sounds sometimes don’t match up because the sounds that are used on Instagram might be two seconds longer, so it won’t match by two seconds. These are little technical things.

Maria Monroy (27:14):

No wonder. Sometimes I see someone upload a video on Instagram and I’m like, “You’re really way off.”

Taly Goody (27:19):

And I think the problem with that is because when you download on TikTok… I don’t know now. It might be different because TikTok is allowing you to save, but before the whole watermark being removed, you’d have to go to these weird apps to download TikToks without the watermark. So it would be going through this secondhand app and it would naturally slow down the video.

Maria Monroy (27:38):

Oh my God.

Taly Goody (27:39):

And so no matter what you’re off because it’s just the way that it got downloaded without the watermark. So it’s not people’s fault. They’re not really off. It’s just the way that it was saved.

Maria Monroy (27:48):

Got it. But now social media is not the only way you’re generating cases. You’re actually doing what you do on social in a different way, but in the real world…

Taly Goody (27:58):

Yes.

Maria Monroy (27:58):

You want to tell us a little bit about that?

Taly Goody (27:59):

Yeah. So we host classes and it’s for law students. So actually I’m going to have a class coming up soon. But basically what we do is they’re called mock law school classes. And my first one that I did was back in 2021.

Maria Monroy (28:18):

What gave you this idea?

Taly Goody (28:19):

Well, seeing that there are so many people interested in law school and there were so many people asking, “What is a law school class like? I want to know more about it.” And I’m like, “What if we just did a mock law school class where we just pretended this is an actual class in law school?” Grayson and I are the professors, excuse me. I posted this on TikTok advertising it, and my gosh, we had 500 applicants for this, my first one.

Maria Monroy (28:45):

You’re kidding.

Taly Goody (28:45):

500.

Maria Monroy (28:45):

And you don’t charge?

Taly Goody (28:47):

It’s free. So I’m giving back. But it’s also great exposure for the firm.

Maria Monroy (28:52):

Absolutely. You know that they’re going to be so grateful if they have a case.

Taly Goody (28:58):

Exactly.

Maria Monroy (28:58):

Or their friend has a case, it’s going to come to you guys.

Taly Goody (29:00):

And at the end of the class, we tell them, “Hey, if you ever need any help on personal injury…” We do a little promo at the end.

Maria Monroy (29:05):

Good.

Taly Goody (29:07):

Ultimately, it’s a really good feeling after we do the class. I feel like so happy because I see the excitement of these students and just all of them just writing me messages afterwards, posting on Instagram saying, “This was so fun.” There really isn’t anything like that out there. We’ve had three so far. No, only two. We didn’t get to do one last year because I was pregnant. Baby came. So none in 2022, but we’re going to have one in the next month or so. And I’m really excited. I want to do something more with it, but I think I like the spontaneity of it where I just randomly decide to do it.

Maria Monroy (29:44):

And is it in person?

Taly Goody (29:46):

It’s Zoom.

Maria Monroy (29:47):

It’s Zoom. Okay.

Taly Goody (29:47):

It’s Zoom.

Maria Monroy (29:48):

And how many people can join?

Taly Goody (29:50):

I have unlimited. I mean, I think I made the limit 200. There’s people that drop out last minute.

Maria Monroy (29:56):

Awesome. Congrats.

Taly Goody (29:57):

Thank you.

Maria Monroy (29:58):

That’s a really cool idea.

Taly Goody (29:59):

That’s fun.

Maria Monroy (29:59):

Maybe it’ll grow into something.

Taly Goody (30:01):

That’s what I’m thinking.

Maria Monroy (30:02):

And even if somebody realizes, “Oh wait, this is not what I’m interested in,” you literally just saved them three years of their life.

Taly Goody (30:10):

We do the full Socratic Method where it’s like I tell them up front like, “Hey, you may be called on. Just be ready. We won’t make it really scary like what it really is, but we’re going to help you so you learn what it’s like.”

Maria Monroy (30:24):

I would make it scary. I’m mean. I’d be like…

Taly Goody (30:26):

Yeah. So it’s great.

Maria Monroy (30:28):

That’s awesome. Do you take clips and post it on social or no?

Taly Goody (30:34):

Yes. The first couple that we did, there weren’t that many great clips, but I’m going to do that for this one. Good idea.

Maria Monroy (30:39):

Awesome.

Taly Goody (30:40):

Thank you.

Maria Monroy (30:42):

You’re welcome. What’s next for you guys?

Taly Goody (30:46):

Well, Goody Law Group is we’re just every day growing, knock on wood, loving it, getting new clients. I’ve got the mock law school class coming and I have a baby.

Maria Monroy (30:55):

I know.

Taly Goody (30:55):

So I’m doing Parenthood plus law firm life.

Maria Monroy (30:59):

Have you thought of doing videos of that transition from-

Taly Goody (31:02):

I was thinking about it.

Maria Monroy (31:03):

You really should.

Taly Goody (31:04):

That’s what I thinking of. And also just sharing what it’s been like. Family is really important to me and I’ve been talking to so many lawyers and all of them are saying they don’t have time for family. “You’re the first one that has said that you have time for family.”

Maria Monroy (31:15):

And that’s bullshit. There are so many female lawyers that are amazing lawyers that have children.

Taly Goody (31:19):

I know. And I was like, “I can’t believe that…” And that’s why I post what I post because there are so many people that are like, “Don’t be a lawyer. Don’t go to law school.” And I’m like, “Those people are not happy with their lives because they haven’t found a firm that they like working at. They haven’t built a life that they… They’re basically just going to work for somebody else, or they’re just in a toxic environment.” It’s not always like that. Creating my firm was the best thing I could have done to cultivate a good environment for my family, be able to balance time and hang out with my family. Instill good values of, it’s not all about work. Yes, you could still do it. You could be a mom. You could still own your own law firm and you could still make time for your kids. You just have to be present in whatever you’re doing. I think that’s the most important thing.

Maria Monroy (32:03):

Oh, I love that.

Taly Goody (32:04):

So when you’re working, stay present in your work. Don’t think about, “I need to spend time with my family,” because you’re not actually staying in the moment.

Maria Monroy (32:10):

I feel like you’re speaking to me right now.

Taly Goody (32:11):

Right? And it’s so hard. So I’ve been really practicing being present. So when I’m with my baby, I’m not going to be on my phone. I’m not going to look. And that’s why my social media posting has gone down because I’ve just been spending time with a baby without thinking about, “Oh my God, I got to post content.”

Maria Monroy (32:27):

So question, if you start to create this content about working mom, would you do it under the same account? Does it start conflicting the ideas?

Taly Goody (32:36):

Well, that’s a good point, but I think I would just do it under the same account because it’s me like we said. I am more than just a lawyer and so if people are just following me for law content, that’s fine, but I’m still going to branch out. I’m not going to make it majority of my posts. They could scroll.

Maria Monroy (32:53):

I mean, they can just go to the next one. Right?

Taly Goody (32:54):

And I can sprinkle in different videos like, “Okay. Today will be for law students. Tomorrow will be for working moms. Today will be about personal injury.” You can mix it up. I think there’s a good way to blend it together.

Maria Monroy (33:10):

Thank you so much to Taly Goody for everything she shared with us today. If you found the story valuable, please share it with someone you want to see succeed and leave a five-star review. It goes a long way to help others discover the show. Catch us next week on Tip the Scales with me, Maria Monroy. Hear how the best in the business broke out of limiting beliefs, overcame adversity, and built a thriving purpose driven business in the process.