Two years ago, Attorney Brian White, a Board Certified personal injury lawyer in Houston, TX, decided it was time for a change in his online legal marketing. The firm’s website was not generating significant traffic or leads. It suffered from low organic rankings and had zero local visibility.
Attorney Brian White determined he wanted to invest in search engine optimization (SEO) to elevate his firm’s digital presence.
“After years of being in Siberia in google search results, I hired LawRank. Since then, our analytics consistently improved (first page google ranking) and most importantly, our number of signed good cases has dramatically increased. In fact, we had to hire more staff to accommodate the increased volume.”
Brian White
Personal Injury Attorney Houston, Texas
Challenges
- Low organic rankings due to low-quality content on the website
- Zero local visibility
- Minimal backlinks
Solution
- Created authoritative content to populate the site and share on other platforms
- Obtained quality backlinks from top domains
LawRank decided to build an all-new website for Attorney Brian White and develop the site authority from scratch.
Our team quickly identified the keywords and search topics that would generate quality leads and traffic. We then created all new — optimized — practice area pages, blogs, and articles to give the firm a library of high-quality content.
We also looked for opportunities to increase the firm’s local presence by updating and creating online profiles on various platforms. Additionally, we created and developed the firm’s Google My Business and shared articles and resources via the profile.
Brand-new optimized content throughout the website, including practice area pages, blogs, and other articles.
Visit websiteNew online profiles on leading social media platforms and local sites, including Google My Business.
Attorney Brian White Personal Injury Lawyers’ domain authority increased rapidly, and Google and other authorities began to recognize the site’s best-in-class content. The firm has since achieved first page rankings for its most desired keywords “Houston personal injury lawyer,” “Houston personal injury attorney,” and the local, non-geomodified term “personal injury lawyer.”
The firm even appears #1 in the local pack for a search for the term “Houston personal injury lawyer” in its zip code.
Results
Attorney Brian White Personal Injury Lawyers has experienced tremendous growth since starting with LawRank.
Within one year, the firm has experienced a 92% increase in website traffic, going from just over 10,000 monthly visits to over 20,599 monthly visits!
This increase in site traffic has led to a 1,132% increase in first-time calls in 12 months. Not surprisingly, with increased site traffic came increased contact form submissions — 100% growth in just a year.
“Our analytics consistently improved (first page google ranking) and most importantly, our number of signed good cases has dramatically increased...”
- Attorney Brian White
Attorney Brian White Personal Injury Lawyers now ranks for some of the most competitive keywords in the Houston search market, including first page rankings for the coveted terms “Houston personal injury attorney” and “Houston personal injury lawyer.”
Increased Leads and 1,132% more first-time calls
- 92% increase in website traffic
- 1,132% increase in first-time calls
- 100% increase in calls from the firm’s Google My Business Profile
- 100% increase in contact form submissions
Dominating Local Rankings
LawRank has helped Attorney Brian White dominate local rankings.
We helped Attorney Brian White dominate local rankings. According to Local Falcon, the firm enjoys an Average Total Rank Position (ATRP) of 2.37 for the term “Houston personal injury lawyer” in the one mile radius around his office. That means it appears in the top 3 rankings for almost all searches for the term “Houston personal injury lawyer” in this area.
It also captures 87.76% of the Share of Local Voice (SOLV), the percentage of data points where the firm ranks in the top three positions for the search term.
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