Should you put your face on a billboard? What about starting a TV show? Do people still use the Yellow Pages? Can I get leads off of magnets in 2023? Is there money in acquiring law firms? Get answers to all these questions and more as we discuss advertising and acquisition with Pennsylvania attorney Ed Ciarimboli.

Attorney Ed Ciarimboli concentrates his practice on trucking and auto collision and medical malpractice litigation. Ed began the Safe Prom Pledge in 2010 to promote a drug-free and alcohol-free prom night for students throughout Eastern Pennsylvania. To date, they have spoken to more than 25,000 high school students about the dangers of driving under the influence of drugs and alcohol. As of this podcast’s release he has also completed acquisition of three outside law firms and is working on a fourth. 

On this week’s episode, Maria sits down with Ed at the MTMP conference in Las Vegas. They discuss the benefits of offline advertising, how a couple magnets turned into a lot of business, why juggling got Ed 20,000 views on social media, and the best ways to sell or acquire a law firm.

Key takeaways

  • You never know where your next lead may come from. Be open to new marketing opportunities. Whether it’s television, billboards, social media, SEO, conferences or charity events, always be networking, and be on the lookout for new connections.
  • Always plan your exit strategy. Don’t wake up one day at 75 and realize you have no way out. Build your business to be sellable or have a plan for succession. Why put all that hard work to waste because you didn’t think ahead?
  • Don’t let screens mesmerize your kids. A bit of time on the tablet is ok, but don’t let it consume their life. Encourage reading and outdoor activities. They’ll thank you when they’re older.

Safe Prom Pledge

To connect with Ed, follow him on Instagram @edciarimboli or visit his firm’s website at