Search engine optimization can be a fantastic way to bring more traffic into your law firm. Below, we dig into why SEO is so important for attorneys and introduce the best law firm SEO companies in 2025.
Click here to jump to our list of SEO services for lawyers.
What Is Law Firm SEO?
Search engine optimization, or SEO, is a marketing strategy that works to get a website on the top page of search engine results.
Search engines like Google use algorithms to determine which pages are first in search results. These algorithms prioritize content that comes from reputable sites and that best answers the question the user is searching for.
SEO works to optimize pages so they meet the criteria search engine algorithms look for. These efforts can include using high-search-volume keywords, adding links to other reputable websites, adjusting paragraph length, and more.
Why Is SEO Important for Lawyers?
A good SEO strategy can help you bring in organic traffic and establish yourself as an expert in your industry.
All your other marketing efforts aim to make contact with potential clients, hoping that you catch them at a time when they need your services. But SEO positions you to capture business from clients who are already looking for a lawyer.
When a client starts searching for a lawyer, you want to be at the top of the list they find. SEO helps you to stay on top of the search results and make sure you’re the firm they call.
How to Choose the Best Law Firm SEO Company
A good legal SEO company can help you implement an SEO strategy that delivers results and keeps your firm growing. However, not all digital marketing services are equal, and not everyone will be a good fit for your firm.
You should look for a few traits when shopping for law firm SEO services.
Watch Out for Firms that Focus on Vanity Metrics
When you start looking for a digital marketing firm, you’ll find a lot of businesses showing off how many pages they have ranking on the first page of Google and how much organic traffic they’re generating for their clients.
And don’t get us wrong – those metrics can be a great indicator! But remember, your goal isn’t to get more organic traffic; it’s to get more clients.
Ensure that the firms you’re considering can show results that include increased call volume and signed cases. If they can’t show those numbers, there’s a good chance that they’re focusing only on vanity metrics – numbers that look great on paper, but don’t translate to growth for your firm.
Find a Partner with a History of Results
Before you sign on with a legal marketing agency, you want to make sure that they can deliver the results they promise. Ask to see case studies, and ask for details of how they have helped other firms achieve their goals in the past.
You want an SEO agency that has helped multiple law firms achieve top spots on Google for competitive search terms (personal injury lawyer, criminal defense lawyer, etc.) in competitive markets.
Check the Services They Offer
Most reputable law firm SEO companies offer the same basic suite of services. You’ll want to keep an eye out and avoid firms that don’t offer the same basic services as their competitors.
These services include:
- Website audits
- Keyword research
- Content marketing
- Link-building (off-page SEO)
- On-page SEO
- Technical SEO
- Local SEO
- Google Business Profile optimization
- Directory listing campaigns
- Reporting
A good SEO firm should be able to handle all aspects of your search engine optimization strategy. They may also offer services like website design, PPC ads, LSA, and so on.
We should also note that the last of these services is certainly not the least. Your SEO agency should regularly provide you with reports that show the progress they’re making on your site.
Look for Someone Who Focuses On Lawyers
When it comes to choosing a legal marketing firm, just like when choosing a lawyer, experience matters. You want an SEO agency that works exclusively with lawyers and routinely helps law firms grow their brands and achieve their marketing goals.
Legal marketing companies can use industry-specific strategies to help your law firm get on the first page of Google. You want to look for a firm that knows their way around the legal world and can implement top-performing tactics.
Make Sure You Will Own Your Site and Content
One important question to ask a potential legal SEO company is if you’ll own your website and the content they create for it.
Some less reputable companies try to hold their clients hostage by sneaking in a clause that says that they’ll maintain ownership of the sites and content they create. Sure, a client could leave them and look for a different marketing firm, but do they really want to start over from scratch on their website?
Good SEO services won’t try this sort of underhanded tactic, but it’s always a good idea to ask. If you’re unhappy with the service or results you’re getting, you don’t want to find yourself trapped.
The Top 10 SEO Companies for Law Firms
If you’re looking for an SEO company for law firms, these companies are a good place to start your search. Each is highly reputable and consistently delivers strong results for their clients.
1. LawRank
LawRank is an award-winning SEO agency for lawyers. We specialize in search engine optimization, paid ads, and attorney website design.
We routinely help our clients achieve top rankings on search engines for competitive terms and in competitive geographic markets like New York, Houston, Dallas, Tampa, San Diego, and more.
LawRank also uses lawyers to write and produce content for our client websites. This allows our clients to rest easy, knowing that they’re getting top-quality, accurate, and optimized content for their websites.
And with a co-founder and SEO expert who graduated from UCLA School of Law, the company understands what lawyers need to grow their law firms and improve their marketing efforts.
LawRank has made the Inc 5000 list multiple times and has been named the best SEO agency in Los Angeles by Expertise and Digital.com, as well as a Top B2B Company by Clutch.
But best of all, LawRank has received more than 70 five-star reviews from our clients. We have a proven track record of success and often hear from our clients how much more traffic they’ve brought in since starting work with us.
To see some of the amazing results we’ve achieved for clients, check out our case studies, and contact us today if you’re ready to start getting legal marketing that works.
2. iLawyer Marketing
At iLawyer Marketing, you’ll find a reputable SEO company that strives to create smarter paid search ads to help enhance results and get more signed cases for the law firms they serve. iLawyer offers SEO services for law firms, website design, paid search ads, social media marketing, and content creation.
By working with iLawyer on their marketing and content creation, law firms can create a solid online presence that allows them to showcase their skills and maintain their brand voice across platforms.
3. BluShark Digital
BluShark Digital combines cutting-edge technology with deep legal industry knowledge to create tailored SEO strategies for law firms.
Known for their collaborative approach, BluShark focuses on the four cornerstones of good SEO: technical optimization, local optimization, sophisticated content, and authoritative link-building. Their goal is to help legal professionals stand out in competitive markets, helping law firms not only attract more visitors, but also convert those leads into signed cases.
4. Stellar SEO
Stellar SEO is renowned for its strategic and customized link-building campaigns. Their targeted approach to SEO for lawyers includes site audits, content optimization, and advanced backlink strategies, all designed to help attorneys improve their online authority and search visibility.
This focused approach has allowed Stellar SEO to become a leader in the market, developing a deep understanding of their niche and achieving exceptional results for their clients.
5. AttorneySync
With an emphasis on transparency and collaboration, AttorneySync helps law firms enhance their online presence through SEO, Google Ads, LSAs, and social media strategies.
Their client-centric approach ensures tailored solutions for firms of all sizes, making digital marketing accessible and effective for attorneys.
6. Rankings.io
Rankings.io offers various services, including SEO, Google Ads, pay-per-click ads, and website design. They pride themselves on being responsive and accountable and providing proven results to their clients.
To that end, Rankings offers full-time support, even promising to answer after-hours calls when their clients have questions or want an update. And like all the agencies on this list, their focus on legal SEO gives them targeted expertise that delivers results.
7. Hennessey Digital
Hennessey Digital is a full-service digital marketing agency. Their innovative approach integrates SEO, web design and development, and conversion rate optimization to help attorneys grow their online presence and bring in more signed cases.
With a track record of working with some of the largest firms in the legal industry and features in The National Law Review, Entrepreneur, and The Wall Street Journal, Hennessey Digital is a law firm SEO agency you can trust.
8. Nifty Marketing
Nifty Marketing’s eye-catching tagline – “Make Law Sexy” – is proof that this SEO agency knows how to capture attention in a market.
Nifty offers content marketing, web design, local SEO, social organic posts, and a variety of digital advertising strategies, allowing you to reap the benefits of a holistic approach to digital marketing. That being said, they don’t use a one-size-fits-all, kitchen-sink approach to marketing. Instead, they tailor their strategies to meet each firm’s particular needs.
9. The Search Engine Guys (TSEG)
The Search Engine Guys (TSEG) is a premier digital marketing agency, focusing on SEO for law firms and online advertising. Renowned for tangible outcomes, TSEG crafts bespoke strategies to amplify online presence, foster lead generation, and spur expansion.
Their team merges innovative methods with legal industry acumen, elevating website performance, bolstering search engine standings, and amplifying brand recognition.
TSEG’s client-centric ethos shines through transparent communication, data-driven methodologies, and proactive trend adaptation, ensuring enduring success in the fiercely competitive legal landscape. Trust TSEG for heightened online prominence and enduring business prosperity.
10. Elite Legal Marketing
At Elite Legal Marketing, law firms can count on complete transparency. They want their clients to know exactly what they’re paying for and how their marketing efforts are progressing at any given time.
They serve law firms of all sizes and handle website design, PPC, SEO, and social media marketing, as well as local service ads.
Why Invest in Law Firm SEO
As you continue in your research, you’ll likely discover that working with an SEO firm for lawyers isn’t cheap. You may wonder if it’s worth it to invest so much money in this piece of your marketing strategy.
A good SEO strategy can deliver a fantastic return on investment for your law firm, however.
Boost Visibility on Search Engine Results Pages (SERPs)
Of course, the biggest goal of an SEO strategy is to boost a website’s visibility on search engine results pages (SERPs).
Following SEO best practices on your site, improving your link building, and doing solid keyword research tells Google that your web page is going to provide the best experience for readers.
This means that they’re going to put your website higher up in the rankings. Google wants users to be able to click the first link they display and get all the answers they need.
The higher up in search engine rankings your page is, the more people are going to see it. In fact, only about 0.63 percent of users ever click to the second page of Google search results. This means that if you aren’t showing up in the top ten results, you’re missing out on over 99 percent of traffic.
A good SEO strategy improves your chances of landing in one of those coveted top ten spots and dramatically increasing your site traffic.
Enhance User Experience on Law Firm Websites
Aside from improving your search rankings, implementing SEO best practices on your law firm site provides a better experience for your users. After all, there’s a reason Google favors sites following those guidelines.
Remember, Google’s goal is to provide a good experience for their users. They want to send users to clean, reputable, easy-to-navigate sites where they’ll have a fantastic experience.
By following SEO best practices, you’re really following an expert template for creating a law firm website your clients will love.
Build Law Firm Trust and Credibility
When your law firm starts consistently showing up at the top of Google results, it builds trust in the eyes of your prospective clients and helps to grow your firm’s reputation.
If you’re going to get your car’s oil changed, who are you going to trust more: Jiffy Lube or Big Mike’s Auto Service in your hometown? You’re going to trust Jiffy Lube because you’ve seen their name thousands of times, and you know that they’re a reliable brand.
Your clients are doing the same analysis when they start shopping for a lawyer. If they’ve seen a law firm name a dozen times in search results, they’re more likely to trust that firm than to trust one they’ve never heard of.
Getting your law firm to consistently rank in search results establishes you as a well-known, trustworthy firm in your market and makes it more likely that clients will trust you with their case.
Implement Cost-Effective Law Firm Marketing
One of the biggest problems with traditional marketing is that you’ll never reach a point where you can cut back on the amount of money you’re putting into it.
McDonald’s is one of the most well-established brands in the country, and they still spend hundreds of millions of dollars in advertising every year. That’s because traditional marketing never gains any momentum of its own; the moment you stop investing in it, it stops.
Search engine optimization, on the other hand, grows the longer you do it and the more you put into it.
The more solid web pages you put out, the more searches you show up in, and the more Google begins to recognize your site as a reputable resource. Other sites will begin to recognize that, too, and will start linking to you as a resource, which drives more traffic back to your site, and so on.
Now the truth is that it will always be a good idea to put some of your advertising budget toward SEO. But the money you do put in will go further and further the longer you stick to a good SEO strategy.
Stay Ahead of the Competition
As a business owner, you likely spend a lot of time thinking about how you can get ahead of your competition. Well, SEO allows you to do that in literal, visible ways.
When your SEO is working well, you have the opportunity to literally get ahead of your competition in the search results and steal the calls that are coming to them. You don’t have to necessarily have some super unique hook or a flashier gimmick than them – all you have to do is show over and over again that you’re a reputable firm who can address their concerns.
Grow Your Firm with the Best Legal Marketing Company
SEO can be a fantastic way to bring more traffic into your law firm, create a better experience for your potential clients, and get out ahead of your competition. The SEO companies for lawyers we discussed can help you implement tried-and-true SEO strategies that will move the needle on your search engine rankings.
Whether you’re a new firm looking to get your name on the market or an established attorney looking for new ways to grow, LawRank is here to help. We provide legal marketing that works, including SEO, PPC, web design, content marketing, and more. Contact us today and start getting honesty, transparency, and results from your law firm SEO company.
