Finding the right legal marketing company is an essential part of promoting your law firm and sharing more about the services you are able to offer clients.
However, how do you find the best legal marketing firm when there are so many to choose from?
We’ve got you covered in this article. We’ll help you understand the ins and outs of law firm marketing and discuss the six best legal marketing companies for law firms in 2025.
What is Legal Marketing?
Legal marketing is the process of advertising and promoting your law firm’s brand and legal services. Increasingly, legal marketing means digital marketing.
Research suggests as many as 96% of individuals use a search engine when looking for a lawyer. Additionally, Around 90% of online searches happen on Google.
When you’re looking for a marketing company to handle your digital advertising, you want an agency that can help you expand your online presence. Additionally, you will need a company that specializes in law firm marketing.
Generalized SEO or marketing companies may not understand the unique needs of legal professionals, just as general practitioners may not always understand personal injury or criminal law as well as a lawyer who practices in one of these areas exclusively.
You also want to make sure that your online marketing agency is highly focused on the specific type of law you practice.
A law firm marketing agency that doesn’t understand your practice area may not be able to produce high-quality content that:
- Helps users, and
- Reflects well on your law firm
Why Market Your Law Firm?
Utilizing the right legal marketing techniques is critical for your law firm.
Your biggest competitors are likely using law firm marketing services to elevate their brand and reach new clients. If you aren’t taking advantage of legal marketing, you’ll likely lose leads and clients to firms that do.
Legal marketing offers several benefits to your firm.
1. Marketing Improves Visibility
Your law firm’s brand must be visible to clients in order to grow your law office.
Not only does that mean that you want to be visible when clients in your area are looking for services related to your brand — which means being visible online and in search engine rankings — it also means that you need to be visible before clients are ready to start seeking out legal services.
If you aren’t:
- Marketing your brand,
- Using your website to answer client’s pressing questions, and
- Improving your overall brand presence
Clients won’t be able to find you when they need your services.
2. Legal Marketing Increases Leads
Not only can marketing increase the leads coming through your doors, but legal marketing can also help increase the number of qualified leads your law firm gets.
Pay-per-click ads, search engine optimization, social media, and content creation all help increase the odds that potential clients will find you when they’re ready to seek out legal services in your practice area.
3. Improve Your Understanding of Your Target Audience
Your target audience isn’t just comprised of clients who are looking for your specific legal services within your geographic area. It may also include a number of other factors, including your client’s specific needs.
For example, as a personal injury lawyer, you might focus on car accident law or on helping clients who have suffered serious injuries in industrial accidents.
As you continue to develop your understanding of your target audience, you might learn more about them:
- the type of injuries they may have suffered,
- the challenges they face, and
- even what they, specifically, are looking for in a lawyer.
The better you understand your target market, the better you can tailor your marketing to your clients.
4. Increase Client Trust
Part of the marketing process is the creation of content and posts: social media posts, blogs, and even video content.
Through that content, you can establish trust with clients who are seeking to connect with a law firm that can help them on their legal journey.
Your content shows not only that you understand the legal challenges your clients are facing, but also that you have a strong understanding of the issues they are facing in their personal lives as a result of their legal needs.
For instance, on their website, a family lawyer can share content about how the divorce process works and how parents may decide critical child custody issues or how child support obligations work.
Likewise, a personal injury lawyer may share information about how injury victims can handle their medical bills while waiting for a settlement, or what mistakes to avoid when pursuing an injury claim with an insurance company.
Through your content, you can show clients that you genuinely understand their pain points.
As a result, when they’re ready to make a decision about the right lawyer for their specific legal needs, they’ve already developed a rapport with you and your brand.
That means they’re more likely to contact you about their case.
5. Showcase What Sets You Apart
Your marketing allows you to show off what makes your brand different.
Chances are, there are many lawyers in your local area, all competing for the same clients. In order to attract the right clients to your law firm, you need to show what sets your firm apart.
Maybe it’s your client-focused approach and the personalized services you provide. Perhaps it’s your aggressive reputation for achieving results.
Whatever the case, your marketing helps show your unique brand, which ultimately allows you to attract the clients that best fit your brand.
Services Offered by Legal Marketing Companies
The services offered by legal marketing companies can vary. However, most lawyer marketing agencies offer the following services:
- SEO services: Optimization of your website, content, and marketing to make you more visible to search engines
- PPC Ads: Pay-per-click ads are paid search ads that appear alongside search results. You pay for them based on the number of people that click on the ads.
- Website development: Help create a dynamic legal website that highlights your firm’s services and promotes your brand.
- Social media marketing: Development of your social media presence and posts
- Content marketing: Development of website content designed to answer clients’ most common and pressing legal questions and concerns. This includes blogs, practice area pages, resource pages, and more.
You should choose your legal marketing firm according to the strategies you want to pursue. Ideally, you will look for an agency that handles all your needs in one place.
Too often, developing a marketing strategy can feel like a guessing game. What is SEO and how do you make sure your site is following all the latest best practices? What should your website look like, and how should you manage PPC ads?
Working with a legal marketing company can help you ensure you’re getting the best return on investment from your marketing efforts.
Below, we introduce six of the best law firm marketing companies working in the field today.
6 of the Best Legal Marketing Companies in 2025
1. LawRank
Of course, we believe LawRank is the best legal marketing company in the industry.
LawRank co-founder Mariano Rodriguez graduated from the UCLA School of Law, but his passion was with search engine optimization. Together with co-founder Maria Monroy, he founded LawRank to provide effective digital marketing solutions specifically geared towards lawyers.
LawRank has gotten multiple clients on the front page of Google, significantly increasing their site traffic, call volume, and intake. In fact, the most common problem LawRank clients face after hiring the company is handling the influx of clients.
One of the things that sets LawRank apart is the company’s content production. Each and every blog post, web page, press release, and company description that we generate for our clients is written and edited by lawyers. Clients don’t have to worry about legally inaccurate content written by low-paid freelancers; the content they get is already lawyer-approved.
Learn more about LawRank’s SEO, PPC, or web design services, or contact us today to discuss your firm’s marketing strategy.
2. iLawyer Marketing
iLawyer Marketing began in 2005 as a one-man operation and has since grown to a team of over 40 people working to help lawyers get more from their marketing. They have a client retention rate of over 90 percent, and for good reason.
iLawyer Marketing is a top-rated firm, and unlike some agencies, they don’t require you to sign on for a two- or three-year contract. They also limit the number of firms they work with in a geographic area so they can ensure each of their clients gets the best possible result.
Like LawRank, iLawyer Marketing offers law firm SEO, web design, social media management, and more.
3. Rankings.io
Rankings.io got its start in 2013 when founder Chris Dreyer set out with one goal in mind: delivering exceptional results for attorneys without compromising on customer service.
Each of the company’s employees are SEO specialists dedicated to getting the best results for their clients. And any time you want to talk to the company’s executives or senior staff, you can; they work hard to provide accountability and transparency.
Rankings.io, like the other companies we’ve discussed so far, offers SEO, PPC, LSA, web design, and social media marketing services, all geared specifically toward lawyers. They work with lawyers in a variety of fields, ranging from personal injury and criminal defense to immigration law, employment law, and more.
4. Grow Law Firm
Grow Law Firm was founded by veterans of the legal marketing world and has generated impressive results for their clients. On average, their clients see an 80 percent increase in sales qualified lead, a 250 percent increase in organic traffic, and a 300 increase in ROI from marketing spend.
Headquartered in Chicago, Grow Law Firm employs more than 50 industry experts who know how to leverage KPIs to help law firms double their revenue in less than three years. They use an agile, data-driven approach that can help to keep their clients ahead of the competition.
Grow Law Firm offers SEO solutions, PPC ads, and web design for their clients.
5. Accel Marketing Solutions
Accel Marketing Solutions focuses on providing a personalized approach to marketing. They not only offer web design and digital marketing services, but they also help their clients to build their brands.
Accel also puts emphasis on the collaborative role their clients play in the design process. You will be involved in making decisions for your website and brand so that the result you end up with represents your firm well.
Accel offers everything from web design and SEO services to video production and reputation management.
6. BluShark Digital
Seth Price, the founder of BluShark Digital began his career as an accomplished attorney. In fact, he grew his firm from two attorneys to thirty-eight in less than a decade.
Now Seth and his team bring that same growth mindset and expertise to BluShark digital. They focus on high-quality technical optimization, strong link-building, local optimization, and professional content to bring your site to the forefront of the field.
BluShark offers a range of SEO services, including technical-focused, content-focused, link building, and local SEO.
Get Legal Marketing That Works
When you’re selecting a marketing company, you want to choose one that knows the specific strategies that are effective in the legal industry. The companies we’ve discussed all focus their efforts on legal marketing only and get amazing results.
Of course, here at LawRank, we strive to get the best results possible for our clients. We provide legal marketing that works, from SEO and PPC to web design and more. Contact us today and start getting the honesty, transparency, and results that you’ve been missing in your marketing company.
