Are mass torts something you’re interested in, but haven’t had the time to learn the ins and outs of? Maybe you’re already acquainted, but just need some advice on how to move forward. Either way you’re going to come out of this podcast with everything you need to know about mass torts.

As CEO of The Search Engine Guys (TSEG), Chris Massaro oversees the company’s growth in its operations and sales, as well as managing key accounts for single-event and mass tort law firms. TSEG is a legal marketing company that has expert knowledge in mass tort advertising.

On this week’s episode, Maria sits down with Chris to discuss mass torts. What are they? How do you advertise? Why should you invest? How do you invest? How do you protect your money? And how do you avoid unscrupulous offers? They also discuss the unusual way Chris got into marketing and why social media hates lawyers.

Key Takeaways:

  • Don’t call out sick from Dave & Busters. If Chris Massaro had called in sick that day, he may have never found success in his current career path. You never know when fortune might strike, so try to take advantage of every opportunity presented. Most importantly, make sure to be honest about your hangover.
  • Encourage your employees’ success. Find joy in your employees’ accomplishments. Think about how each business decision affects not only you, but also your staff. Closing that next lead means more money for the business, which allows you to pay higher salaries, which leads to an employee closing on their first home. Think twice before you decide to go home early and skip that call.
  • Be smart about your investment. Mass torts can be profitable, but only with the right guidance. Beware of scams and people just trying to make a quick buck. Do your research, and make sure to vet the people you work with. Don’t let yourself fall victim to the wrong person.

To connect with Chris, visit the TSEG website at