Impact of AI on Legal Marketing: A Mid-Year Review

A potential client with a serious injury or a criminal charge used to start on Google. Now a growing share of them open ChatGPT or ask Google's AI Mode first, ...

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Law Firm Web Design: What Separates a Site That Converts From One That Does Not

Most law firm web design projects start in the wrong place. A firm hires an agency, approves a design they like the look of, and receives a finished site that ...

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What the Biggest Google Search Update in 25 Years Means for Law Firms

Google just made its biggest change to Search in 25 years through a series of updates announced last week directly affecting how potential clients find, evaluate, and contact attorneys. While ...

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