Legal Marketing Blog

Facebook marketing is a powerful tool that allows you to reach a wide target market.  However, developing an effective marketing plan is critical to ensuring that your law firm Facebook ...

Running a law firm effectively requires collaboration between a number of parties, all of whom must perform their roles effectively in order to ensure that clients receive the highest possible ...

Finding a successful path for your law firm can feel a lot like trying to find the light switch in a dark hotel room. You may not know where you’re ...

When you’re shopping for an insurance agency or a hair salon, what’s the first thing you do? If you’re like most of us, you go on Google and start reading ...

Correctly formatting your legal documents is critical to ensuring that they look their best. In many cases, those documents may be the first interaction that a client, opposing attorney, or ...

Whether you’re just starting a business or working to grow an established firm, advertising is a central pillar of a strong marketing strategy. Advertising can help you bring in new ...

There’s a lot that goes into writing legal documents - doing the research into your subject matter, drafting the document, and checking it to make sure it’s accurate. One step ...

When you go to law school, the entire curriculum focuses on teaching you how to be a lawyer. Unfortunately, this leaves out a very important skill set for many lawyers: ...

Part of being a lawyer is constantly learning and growing. In addition to your CLE credits, you may want to keep up with some legal blogs. These can help you ...

It’s pretty common knowledge that law is one of the most demanding professions. Law school is a trial on its own, and once you graduate and get into the workforce, ...

Recently, Google announced that they would be updating their core algorithm that they use to rank results for web searches. Although this is a routine update, it has many site ...

Not sure if you're SEO efforts are paying off? Below are some of the key metrics you need to look at to determine whether your attorney SEO campaign is working. ...

Social media is a highly effective marketing tool that allows you to connect with new potential clients. Through your social media content, you can develop a wider following and ensure ...

If you’ve been practicing law for very long at all, the word “intake” may give you an instant headache. Client intake can be incredibly complicated to manage, and you may ...

Call tracking has become the industry standard in the legal industry.  The benefits of call tracking include: - Understanding the customer journey, - Gain insight into which referral sources are ...