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10 Questions to Ask Before You Implement Your PPC Campaign

Pay-per-click (PPC) advertising is an effective marketing tool used by many businesses. It can be a powerful marketing strategy for your law firm, especially for lead generation. However, if not ...

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Social Media Rules for Lawyers

Should lawyers use social media? Absolutely! Did you know that 80% of lawyers have already implemented social media into their marketing? This is because it's where everyone spends their time ...

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Best Call Tracking Software for Lawyers (2022 Update)

Call tracking has become the industry standard in the legal industry.  The benefits of call tracking include: - Understanding the customer journey,- Gain insight into which referral sources are more ...

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Backlinks vs. Referring Domains: What’s the Difference?

What are backlinks and what are referring domains? In the world of attorney SEO, these are important terms to know and also understand why the difference matters.So, let's define them: ...

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The Cost of SEO For Lawyers: 8 Factors to Consider

Law firm SEO is a highly nuanced and complicated process, which is why it's so important to hire the right company for your needs. There are many factors that can ...

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9 Questions You Have to Ask Before Hiring a Law Firm SEO Company

Not seeing results from your search engine optimization (SEO) efforts? There are a million reasons why your current SEO strategy might not be working. If you’ve tried a DIY-SEO approach, ...

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The Content Marketing Funnel: Steps to Attracting Leads and Turning Them into Clients

As of 2021, the personal injury market is worth $41 billion, indicating that there's enough money to go around. However, only a handful of law firms get the lion's share ...

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Law Firm SEO Competitor Analysis: Know What Other Law Firms Are Doing So You Can Do it Better

In order to squeeze every last ounce of effectiveness out of your SEO strategy, it's just not enough to know how to grow your law firm. You also need to ...

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How to Do Local SEO If You Have Multiple Office Locations

By now, you've likely already heard your fair share of talk about search engine optimization (SEO) in the office. There isn't a marketing team around that hasn't put some time ...

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Live Chat Apps: The 10 Best Options For Your Law Firm Website

Many people search for answers to their legal questions after business hours. They search for attorneys and law firms in the middle of the night. Is your law firm missing ...

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20 Proven Attorney SEO Link Building Strategies to Rank Higher

SEO for lawyers is multifaceted. It involves managing your on-site and off-site SEO, optimizing for local rankings, creating quality content, and more. However, one critical SEO task that many law ...

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10 Ways to Optimize Your Content For Mobile Users

Most people use a search engine like Google when they have a legal question or want to find a lawyer. For that reason, attorneys spend a significant amount of their ...

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7 Things You Can Do to Build a Great Law Firm Culture

As an attorney, you likely know that your law firm's culture is essential to the firm’s success. But what does that really mean? And what are some things you can ...

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What Are Zero-Click Searches?

Today, more than half of all Google searches end without a click. But, that doesn’t mean that users aren’t getting the information they set out to find. Thanks to Google’s ...

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Relevance, Proximity, Prominence: Breaking Down Google’s Local SEO Ranking Factors

How do new clients find your law firm? The answer is often digital, and most often through a local Google search. In fact, according to the National Law Review, 96 ...

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