Legal Marketing Blog

There are numerous attorney rating and legal directory services, each purporting to help clients find the right lawyer for their case. Hardly any rating service is as old — and ...

The COVID-19 pandemic has forever changed how potential clients seek and use legal services. A 2021 survey found that 79% of respondents would favor a law firm that offers remote ...

Pay-per-click (PPC) advertising is an effective marketing tool used by many businesses. It can be a powerful marketing strategy for your law firm, especially for lead generation. However, if not ...

Should lawyers use social media? Absolutely! Did you know that 80% of lawyers have already implemented social media into their marketing? This is because it's where everyone spends their time ...

Call tracking has become the industry standard in the legal industry.  The benefits of call tracking include: - Understanding the customer journey,- Gain insight into which referral sources are more ...

What are backlinks and what are referring domains? In the world of attorney SEO, these are important terms to know and also understand why the difference matters.So, let's define them: ...

Law firm SEO is a highly nuanced and complicated process, which is why it's so important to hire the right company for your needs. There are many factors that can ...

Not seeing results from your search engine optimization (SEO) efforts? There are a million reasons why your current SEO strategy might not be working. If you’ve tried a DIY-SEO approach, ...

As of 2021, the personal injury market is worth $41 billion, indicating that there's enough money to go around. However, only a handful of law firms get the lion's share ...

In order to squeeze every last ounce of effectiveness out of your SEO strategy, it's just not enough to know how to grow your law firm. You also need to ...

By now, you've likely already heard your fair share of talk about search engine optimization (SEO) in the office. There isn't a marketing team around that hasn't put some time ...

Many people search for answers to their legal questions after business hours. They search for attorneys and law firms in the middle of the night. Is your law firm missing ...

SEO for lawyers is multifaceted. It involves managing your on-site and off-site SEO, optimizing for local rankings, creating quality content, and more. However, one critical SEO task that many law ...

Most people use a search engine like Google when they have a legal question or want to find a lawyer. For that reason, attorneys spend a significant amount of their ...

As an attorney, you likely know that your law firm's culture is essential to the firm’s success. But what does that really mean? And what are some things you can ...