Legal Marketing Blog

Building your law firm is an ever-evolving process. Whether you're actively looking to engage and grow your client base or simply expanding and diversifying, the need to set your practice ...

As you browse online, you're often inundated with images. In many cases, you may come across an image and think, "That would be great for my website!" It could set ...

Justia’s stated mission is “to make law and legal resources free for all.” To that end, the company provides free legal resources, marketing solutions for lawyers, and a community section ...

With the number of online legal directories constantly growing and evolving, it can be difficult to stand out as an attorney, particularly if you’re trying to grow your online presence ...

In the legal industry, websites are never static. They are the central hub for your online marketing efforts, which means they are dynamic channels for regularly published content, social media ...

There are numerous attorney rating and legal directory services, each purporting to help clients find the right lawyer for their case. Hardly any rating service is as old — and ...

The COVID-19 pandemic has forever changed how potential clients seek and use legal services. A 2021 survey found that 79% of respondents would favor a law firm that offers remote ...

Pay-per-click (PPC) advertising is an effective marketing tool used by many businesses. It can be a powerful marketing strategy for your law firm, especially for lead generation. However, if not ...

Should lawyers use social media? Absolutely! Did you know that 80% of lawyers have already implemented social media into their marketing? This is because it's where everyone spends their time ...

Call tracking has become the industry standard in the legal industry.  The benefits of call tracking include: - Understanding the customer journey,- Gain insight into which referral sources are more ...

What are backlinks and what are referring domains? In the world of attorney SEO, these are important terms to know and also understand why the difference matters.So, let's define them: ...

Law firm SEO is a highly nuanced and complicated process, which is why it's so important to hire the right company for your needs. There are many factors that can ...

Not seeing results from your search engine optimization (SEO) efforts? There are a million reasons why your current SEO strategy might not be working. If you’ve tried a DIY-SEO approach, ...

As of 2021, the personal injury market is worth $41 billion, indicating that there's enough money to go around. However, only a handful of law firms get the lion's share ...

In order to squeeze every last ounce of effectiveness out of your SEO strategy, it's just not enough to know how to grow your law firm. You also need to ...