Legal Marketing Blog

Search engine optimization can be a fantastic way to bring more traffic into your law firm. Below, we dig into why SEO is so important for attorneys and introduce the ...

Law firms can sometimes be endlessly chaotic. Lawyers, paralegals, and staff members must organize, analyze, and manage every aspect of multiple cases. They must track and monitor: Deadlines, Statutes of ...

Lawyers have a reputation for being exceedingly practical, which can make gift-giving quite tricky. That difficulty, of course, is far from impossible. You just have to know what to look ...

Seeing growth in your law firm can be tremendously exciting. After all, you’ve worked hard to bring in new clients and gain brand recognition. But what happens when all those ...

Pay-per-click (PPC) ads are a great way for attorneys to immediately start getting leads. With that said, it's important to set up your ads correctly to maximize your ad spend. ...

As a lawyer, you want to provide the best possible service for your clients. However, it's challenging to get new clients when potential customers can't find you online. One of ...

Often, running a law firm can feel like trying to drive without headlights. You may feel like you’re guessing about the best thing to do for your firm and the ...

Writing a closing letter to your clients is more than just a formality; it's an essential step that ensures a positive, professional end to the attorney-client relationship.  This letter wraps ...

As the Christmas season approaches, you may be making lists for all the people in your life. If you have a lawyer in your life, shopping for them may be ...

In the legal profession, time is more than just a resource—it’s a currency. Billable hours are the lifeblood of law firms, dictating revenue, client costs, and even career advancement. However, ...

Writing is a central part of every lawyer’s day-to-day life. From legal briefs and court documents to client communications, you may spend an enormous part of your work day writing. ...

Artificial intelligence (AI) has been around in commercial applications for a few years. But only the recent past has seen an explosion of AI tools across industries, including the legal ...

Many lawyers aspire to become a law firm partner at some point in their careers. These positions come with prestige, fantastic professional growth opportunities, and, of course, a significant pay ...

If you’re just starting out in your legal career, you may have aspirations of becoming a partner in a law firm someday. But what is a partner? What are they ...

When you’re trying to grow your law firm, you may look into different types of content marketing. Blog posts and social media marketing can be fantastic ways to get new ...