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7 Things You Can Do to Build a Great Law Firm Culture

As an attorney, you likely know that your law firm's culture is essential to the firm’s success. But what does that really mean? And what are some things you can ...

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What Are Zero-Click Searches?

Today, more than half of all Google searches end without a click. But, that doesn’t mean that users aren’t getting the information they set out to find. Thanks to Google’s ...

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Relevance, Proximity, Prominence: Breaking Down Google’s Local SEO Ranking Factors

How do new clients find your law firm? The answer is often digital, and most often through a local Google search. In fact, according to the National Law Review, 96 ...

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Emotional IQ: Why it Matters & How It Affects Your Law Practice

Lawyers are generally considered intelligent, perceptive, and astute. A lawyer is educated and knowledgeable. They may have above-average or high intelligence quotients (IQs).  Practicing law requires an attorney to be ...

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LawRank Makes Inc. 5,000 List For the Second Year in a Row

LawRank is proud to announce that Inc. magazine has listed our company on its annual Inc. 5000 list for the second year in a row. This exclusive list highlights the ...

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Google My Business for Lawyers: How to Optimize Your Profile and Enhance Your SEO Strategy

If you haven’t claimed or optimized your Google My Business (“GMB”) profile, you’re missing out on a huge opportunity to get your law firm’s name out there. Without a GMB ...

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What’s a Legal Content Writer & Why Do I Need One If I Want My Law Firm’s Website To Rank?

As an attorney, you’ve probably become a pretty good writer. After all, writing is an important component of any legal career, regardless of what type of law you practice. However, ...

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Attorney Photos: Why They’re Important if You’re Trying to Grow Your Firm

Attorneys, it's time to take your law firm website to the next level. If you’re trying to grow your law firm, professional attorney photos are one of the most important ...

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Understanding How Clients Find, Choose, and Ultimately Hire Attorneys

Whether you run a solo outfit or manage a large law firm, you probably spend a significant amount of your overhead on marketing. You need to get a return on ...

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Law Firm Marketing Tips: 20 Strategies to Boost Your SEO Campaign & Grow Your Digital Presence

Whether you’ve hung your own shingle or run a larger practice, it’s important to market your law firm to prospective clients. They have to know that your firm exists before ...

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Core Web Vitals: What Are They and How Do They Impact Attorney SEO?

Content. Backlinks. RankBrain. These are the top three ranking factors when it comes to Google SERPs - according to the search engine giant itself. But, back in May 2020, Google ...

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Ten Reasons Why Your Law Firm’s Website Isn’t Ranking (And Actionable Steps to Fix It)

Search engine optimization (SEO) is a complex process. Sometimes, even when you follow all the right best practices - or have worked extensively with an external partner - your website ...

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Attorney Reviews: Why They Matter and How to Get Them

Have you ever wanted to check out a local restaurant or business but found that it had bad online reviews? Perhaps these reviews deterred you from visiting at all.  Did ...

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Long Tail Keywords: The Key to Law Firm SEO Success

Attorney SEO is competitive—the most competitive industry for search engine optimization, according to some studies. And yet, it's also one of the most important digital initiatives a law firm can ...

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Your Attorney Avvo Rating: Why it Matters & How to Increase It

There are dozens of attorney rating services online. Some function only to review the quality of an attorney’s or firm’s legal services. Others operate as a rating resource and an ...

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